Charlotte Tilbury advent calendars will be 5x as hard to get this year than last
With Christmas only a little over two months away, the race to secure the perfect beauty advent calendar is in full swing.
New research highlights Charlotte Tilbury as the most-searched advent calendar of 2023, with 6,600 monthly searches, a fivefold increase from last year, with MAC and Space NK following closely behind.
Foundation, a new beauty-only digital marketing agency, specialising in beauty, haircare and skincare e-commerce, has looked at which beauty advent calendars are the most sought-after for 2023 so far, according to the biggest Google search rises over the last two months.
Despite it being September, many brands release their advent calendars now, driving beauty-lovers into frenzy.
‘Charlotte Tilbury advent calendar’ is the most searched for of 2023, with 6,600 monthly searches between the months of July 2023 and now.
In the same time frame last year, Charlotte Tilbury had just 1,300 searches, meaning the fight on getting one of these advent calendars will be nearly five times as difficult as last year.
‘MAC advent calendar’ takes second place, with, on average, 3,600 searches each month. This has jumped from just 720 average searches in the same time frame in 2022.
‘Space NK advent calendar’ sits at third place, receiving on average 1,900 searches per month.
The top ten searched-for advent calendars of 2023 so far, are:
- Charlotte Tilbury
- Space NK
- Body Shop
- Cult Beauty
- Look Fantastic
- Jo Malone
Resh Vadgama, Beauty Marketing Expert at Foundation, says: “Every year, the demand for beauty advent calendars gets stronger, which is evident by the increase in searches. If I remember correctly, it was fairly difficult to get hold of one of the top ones, such as Charlotte Tilbury, and many brands end up having to use waiting lists as the demand is so strong.
“It seems silly to be talking about advent calendars at the beginning of September, however, 54% of shoppers actually start their generic Christmas shopping prior to December, with many brands starting to release their advent calendars around now.
“Beauty advent calendars are a great way to promote products to people, and brands actually see a huge uplift in sales for the normal sized products after the Christmas period ends. It’ll be interesting to see how much searches increase for products included in the advent calendars in January!”
However, these advent calendars come at a price. The Charlotte Tilbury advent calendar is £160, although it offers £244 worth of products to its buyers.
Similarly, the MAC advent calendar is sold at £170, although offering £240 worth of products.
Beauty fanatics are being advised to get their hands on their favourites quickly to avoid disappointment.