Penelope Cruz’s Beauty Secrets as She Turns 50

Movie icon Penelope Cruz is turning 50 on April 28th, but the stunning Spanish actress could easily pass for 20 years younger. The Pirates of the Caribbean star has flawless skin with almost no signs of wrinkles or fine lines and could easily get away with playing characters in their 30s. 

Penelope revealed that the key to keeping her skin so youthful is a twice-daily nourishing routine: “My beauty ritual is the same in the morning and at night. I cleanse my skin and apply serum and moisturiser. I don’t wear make-up every day, but I always apply some colour and mascara, lip balm and sunscreen if I’m going to be outside for a long time.” (Source: The Telegraph). 

Penelope has been a Lancome ambassador since 2013, and her daily skincare routine involves three main products, the Lancome Abosolue Purifying Brightening Gel Cleanser followed by the Lancome Advanced Genifique Youth Activating serumand Lancome Hydra Zen Moisturising and Soothing Cream both for day and night. 

As for makeup, she uses the Lancome Teint Idole Ultra Wear Foundation Stick and Lancome Teint Idole Ultra Wear All Over Concealer for her complexion.

She follows up with the Lancome Blush Subtil Powder and Lancome Hypnose Drama Waterproof Full Impact Volume Mascara, and tops off her look with the Lancome La Nuit Tresor L’Eau de Parfum Spray.

If you’re not a Lancome ambassador, Penelope’s skincare regime will set you back £181.90 a month, and her makeup and perfume add a further £231.83, bringing it to a grand total of £413.73 per month. 

Online beauty retailer’s Campaigns and PR Editor, Ceryn Askins said: “Penelope’s selection of products is simple and effective. She is meticulous about performing her beauty ritual day-and-night and it’s clearly paid dividends. For most women, the formulation of lines and wrinkles around the eyes starts in the mid 20s and early 30s, and yet her she is at 50 without hardly any in sight.”

And Ceryn added: “Her makeup is subtle and this lack of daily heavy cosmetics also helps not to overload the skin which also reduces the impact of ageing.”

Lancome Absolue Purifying Brightening Gel Cleanser 125ml £65.45 at 

Penelope is disciplined about cleansing as part of her routine: “I always cleanse and hydrate,” (Source: Elle)

Penelope uses the Lancome Absolue Purifying Brightening Gel Cleanser to help eliminate impurities and reveal a youthful glow. This clarifying foam cleanser offers a light and luxurious cleanse that locks in moisture while ensuring all makeup from the day is washed away.

Lancome Advanced Genifique Youth Activating Concentrate 50ml £76.50 at 

“I use creams and an anti-ageing serum like Advanced Génefique and I don’t wear much make-up—my skincare routine is very important, especially at night since it’s the time when the skin regenerates itself,” (Source Tatler Asia). 

Penelope’s favourite anti-ageing serum is the Lancome Advanced Genifique Youth Activating Serum, which combats uneven texture, fights fine lines, and strengthens the skin’s barrier. 

Lancome Hydra Zen Moisturising and Soothing Cream 50ml £47 £39.95 at  

Penelope said: “It’s perfect for when your skin needs extra hydration. I use it every day.” (Source: Elle). 

This intensely hydrating product is enriched with a patented plant complex that combines rose, peony root and Moringa extracts to help repair fatigued skin.

Lancome Teint Idole Ultra Wear Foundation Stick 9.5g £30.33 at 

Makeup artist Mary Phillips used this to create Penelope’s flawless look for the 2024 SAG Awards. 

Penelope always has a flawless complexion thanks to Lancome’s Ultra Wear Foundation Stick. It can last on skin for up to 24 hours, and gives full coverage while still remaining light on the skin. In a post from this February’s SAG Awards, makeup artist Mary Phillips used this product as a part of Penelope’s stunning look (Source: Instagram). 

This solid stick foundation is easy to apply and blends beautifully to create a second-skin effect. 

Lancome Teint Idole Ultra Wear All Over Concealer 13ml £28 at 

Penelope’s longtime makeup and hair guru Pablo Iglesias used this concealer at the 2021 New York Film Festival. 

In a post highlighting Penelope’s makeup from the 2021 New York Film Festival, her long-time makeup artist Pablo Iglesias touted this concealer as one of her must-haves for her flawless complexion (Source: Instagram)

This concealer has buildable medium coverage which is perfect to conceal any redness and imperfections. 

Lancome Blush Subtil Powder 5.1g in Rose Sable £34 at

In combination with the Hypnose mascara, Penelope uses a simple blush to top off her makeup routine (Source: Elle). She used this product at this February’s SAG Awards (Source: Instagram) and the delicate shade of pink is perfect for everyday use, and will add a beautiful highlight on the jawline and cheeks. 

Lancome Hypnose Drama Waterproof Full Impact Volume Mascara 6g £29 at

Mascara is a dramatic part of Penelope Cruz’s makeup routine, and Lancome’s Hypnose ensures a long-lasting and volumising effect. Penelope favours a “bold with a strong eye” makeup look (Source: Elle), and this mascara defines the lash line with intense colour and draws attention to the eyes. 

Lancome La Nuit Tresor L’Eau de Parfum Spray 100ml £110.50 at

Penelope says she’s been wearing Lancome’s iconic Tresor scent since she was a teenager (Source: Elle). This fruity floral gourmand spin-off from the classic 1990 fragrance was launched nine years ago and has top notes of lychee, raspberry, and bergamot, heart notes of rose damascena essence and incense, and base notes of vanilla orchid, praline, patchouli, and papyrus. 

Charlotte Giver

Charlotte is the founder and editor-in-chief at Your Coffee Break magazine. She studied English Literature at Fairfield University in Connecticut whilst taking evening classes in journalism at MediaBistro in NYC. She then pursued a BA degree in Public Relations at Bournemouth University in the UK. With a background working in the PR industry in Los Angeles, Barcelona and London, Charlotte then moved on to launching Your Coffee Break from the YCB HQ in London’s Covent Garden and has been running the online magazine for the past 10 years. She is a mother, an avid reader, runner and puts a bit too much effort into perfecting her morning brew.