Feya: London’s Most Instagrammable Cafe

Pink pasta, petal-strewn plates and pastel hue interiors, if you’re looking for London’s most instagrammable café, look no further than Feya. Described as ‘London’s most exclusive bar and restaurant’, influencers flock to Feya’s Bond Street, Knightsbridge, and Marble Arch locations for the prettiest plates of food that are as aesthetically pleasing as the curated interiors. At Feya, every detail is considered, from the millennial pink and green table settings to the gold cutlery, edible floral garnishes, and pastel pink waffles (yes – even the waffles are pink)! 

The newest addition to the Feya family opened earlier this year in Marble Arch, tucked behind Selfridges, making for the perfect respite after a day of retail therapy. With an all-encompassing menu offering brunch, cakes, coffees and all-day dining, team YCB headed to this branch for spot of dinner last week. 

Our first impressions: if you’re all about your socials, Feya is a content creator’s dream; it’s impossible to take a bad photograph once inside. With each cafe having a different theme, the Marble Arch location’s interior is inspired by women’s empowerment. This is displayed in two beautifully bold wall murals, concepted by artist Ramona Pintea, who is known for her abstract and figurative artwork and the ‘Wear your Crown’ movement. This aligns with Feya’s core values and mission to empower women and reduce the gender pay gap. 

The Marble Arch café also displays a truly unique feature that hangs from the ceiling and illuminates the space. The glistening ‘Hand of Inspiration’ symbolises the spark of creativity, which aims to inspire all women to be creative and bring joy and beauty to the world.

If you like a latte and a good pot of chai (who doesn’t?), you’ll be awed by the extensive hot drinks menu at Feya; from Arabic coffee to salted caramel hot chocolate, emerald matcha latte and masala karak… Starting our meal with pearl rose lattes (which were as pink as the name promised) was a delight; equal parts comforting, sweet and frothy.  

This was followed by our starters: a rainbow hummus trio – featuring avocado, beetroot, and saffron varieties- and panko crusted calamari. The saffron hummus was so good I could eat it all day long – beautifully flavoured and golden yellow, complemented by the soft doughy flatbread on the side. The calamari was another hit – hot, crispy and accompanied with a creamy aioli dip.   

We couldn’t leave Feya without ordering something satisfyingly pink and colourful from the menu, opting for the pink tortellini alfredo as one of our mains. It arrived bathed in a creamy mushroom sauce, dusted with a truffle and black olive crumble. The saffron risotto was perfectly executed, perfumed notes of saffron complementing the decadent chicken mushroom al crème plated next to it.

But the highlight of the meal was the dessert – a light-as-air milk cake, a sweetness I’ve not discovered before, but which Google informs me is a sponge cake of Mexican origin ‘soaked in three kinds of milk: evaporated, condensed, and whole milk’. We chose the saffron-infused option, which was a fluffy, floral-flavoured delight, not too sweet, not too rich, moistened by the golden yellow milky-custard. I could eat this again and again and again

What I loved most about Feya was the sense of late-night café culture: there are not enough bars in London that offer an interesting sans-alcohol drinks menu post 6 p.m. Groups of friends were sat round sharing pots of tea and pretty patisserie offerings at 9 pm on a Tuesday evening, a welcome alternative to post-work socialising that all too often revolves around a bottle of pinot grigio. 

Next time you’re in the area of Feya Cafe, stop by for a pot chai, a saffron-flavoured sweet, and don’t forget to create some content for the ‘gram before you leave.  


Sophie Green

Sophie Green is PR Manager for a designer flash sale website and part-time fashion blogger, having founded her fashion and shopping blog Lafashionfolie.com in 2012. Finding a passion for the industry at a young age, Sophie studied Fashion Communications at university and has worked in the industry for over a decade, heading up the PR departments of several fashion and fine jewellery brands. Through her fashion blog she has worked on campaigns with brands including UGG Australia, La Redoute and Headmasters and counts sitting opposite Anna Wintour at the Topshop Unique LFW show as a career highlight! Outside of work Sophie likes to unwind by hitting the gym for a boxing class or ‘researching’ the best G&T’s the capital has to offer. Her fashion obsession is sequins, with an entire section of her wardrobe dedicated to all things-sparkly!