We believe you can have your coffee and drink it, too!
Coffee lovers delight! October sees the launch of THINKNOO – ‘NOO’ for nootropics – a supplement for your coffee that can biohack the body against two main coffee-related problems:
1. The classic afternoon energy slump a few hours post caffeine fix;
2. The negative effect caffeine has on your sleep patterns.
Duo Shannon O’Brien and Steve Austin have developed the first holistic approach to fighting the side effects of coffee using two scientifically formulated supplements that blend plant extract and natural compounds to offer the most productive coffee experience.
Why? Because one quarter of the population is addicted to coffee, but only 10% want to cut back. If we look at the US alone, over 200m people drink one coffee a day, where 143m of them drink more than one cup.
Forbes recently reported in 2016 that bad sleep costs the US $411bn and 1.2 million work days each year because of reduced productivity and efficiency.
Now, THINKNOO is here to fix this. The NOOstart morning capsules help to fight the afternoon crash in productivity, where the NOOreset night capsules help process caffeine faster and replenishes the nutrients absorbed from a productive day.
How? THINKNOO has partnered with Professor Neil King from Queensland University of Technology. Neil is a professor at Queensland University of Technology, one of Australia’s fastest-growing research universities. He is a world-leading expert in the fields of health innovation and nutritional sciences, and has extensive experience developing product innovation for multinational organisations. As a member of the scientific advisory board, Professor King will provide scientific guidance, reviews and feedback to THINKNOO.
Perhaps most important of all, though, THINKNOO capsules do not impact the cherished taste of our customers’ favourite blends.
Shannon and Steve tells YCB: ‘Our culturally relevant product affects mainstream society and could hugely impact individuals’ overall well-being. Coffee lovers can celebrate their continued love of coffee without all the side effects. In fact, by unlocking coffee’s potential, we are also unlocking coffee lovers’ ability to rediscover their energy, focus and flow. With THINKNOO you can really stay alert, and sleep better, two hugely important aspects of well-being and lifestyle.’