Bringing California Sunshine and Easygoing Vibes to the U.K.

Founded on the principles of sustainability, laid-back living and sophistication to inspire women to combine comfort and style in their daily lives, bella dahl is bringing its core values to life with a pop-up shopping and art installation at Selfridges in London! 

The thoughtfully curated pop-up collection features fan-favourite bella dahl pieces that include the sustainable Tencel™ fabric, an ultra-breathable material derived from sustainable wood sources.

An ode to eco-conscious living and female empowerment, the pop-up also features a beautifully designed art piece by a local artist from the U.K.,  Anu Ogunmefun – a tree sculpture adorned with 200 handmade, illustrated Tencel™ leaves.

“We wanted to create a beautiful ‘Instagrammable’ moment in-store that will mark the return to retail, the beginning of summer and the lifting of restrictions – introducing U.K. customers to bella dahl’s brand that celebrates women and the environment,” says Senior Vice President of Sales and Marketing, Steven Millman. 

The Pinterest-worthy pop-up brings the California sunshine and easygoing vibes to the U.K. in the form of beachside-inspired clothing made for looking and feeling your best every day throughout July 2021.

Anabel Cooper

Anabel is a graduate of King’s College London and upon graduating, she set out on a journey to inspire and empower women through her words. Besides working as a digital marketing expert, Anabel is a freelance copywriter.