Full Face Beauty Must Haves from Iconic London That Fit In a Clutch

Previously, our make-up bags overflowed with distinct products to create two, separate beauty looks. One specifically for daily wear, the other for evening affairs. Of course, there were various trends, themes, and styles that came and went, but at the end of the day, it always came back to these two, staple beauty looks; for day and for night.

However, it appears that nowadays these two looks are beginning to merge into one. We regularly go from a quick lunch to evening drinks with just a small touch-up. We look equally as glowy in the office as we do in a candle-lit restaurant. And so, with this convenient development in beauty, we can now use our beauty must-haves for every occasion. The only trick? They must fit in a clutch, of course.

Keep reading for our full-face beauty must-haves from Iconic London that are destined to carry you from the office to dinner.

It seems that we have finally started to embrace our natural beauty. Instead of masking our features in a thick, heavy layer of foundation, we want to add a seamless glow. That is why as a base, we reach for Iconic London’s Super Smoother, Blurring Skin Tint.

The impressive lightweight formula blends effortlessly, blurring pores and texture with a satin finish.

What do we love about this product? It feels weightless, yet provides an enviable, lit-from-within luminosity to the skin. You know, the kind that makes you look as though you regularly get eight hours of sleep and always stay hydrated.

The formula merges skincare and makeup to hydrate while creating a flawless veil over the complexion. While it stays put for hours, if you need a top-up, the pocket-sized packaging means you can reach straight for your clutch.

We applied it with a damp beauty blender and set everything into place with a few spritzes of the Prep-Set-Glow shimmer spray to achieve a silky, illuminated finish.

Once the base is set, it’s time to turn to those glistening cheekbones. Blush is certainly having a moment, and trust us when we say that this moment is going nowhere anytime soon. Whether you prefer a sheer, cream blush or a powder formula, Iconic London’s range of blushes will ensure that your cheeks are left with a dash of rosy colour that looks fresh from a summer holiday.

Just one sweep of the Kissed By The Sun powder blush over the cheekbones will instantly transform them with an eye-catching shimmer that still manages to appear natural. You can build the pigment and glow with a brush to blend the product across the high-points of the cheeks for a healthy, sun kissed glow- even in the depths of winter.

Next, we have eyeshadow. Eyeshadow is a product that is often disregarded when planning an effortless, everyday beauty regime. This, however, does not need to be the case. Iconic London’s Liquid Matte Eyeshadows effortlessly blend in one, simple swipe.

Sweep the velvety shadows across your lids with your fingertip or brush for an instant wash of colour and depth that lasts all day long. These eyeshadows are subtle enough to elevate your office attire while also playful enough to be perfect for those after-work drinks. The application is fool-proof and instantaneous, causing no delays to the morning rush. The formula is entirely lightweight, crease-proof and complete with a pigment that lasts from day to night. What more could you ask for in an eye shadow? Top it off with a layer of enriching mascara for fluttery lashes to complement your defined lids.

Finally, we have those kissable, dewy lips. No beauty look would be complete without a perfect pout, and Iconic London’s Melting Touch Lip Balm provides exactly that. The supercharged formula instantly melts into your lips with a veil of shiny, sheer colour, all while working to nourish your lips in moisture. This beauty must-have is a clutch essential- easy to wear, a dream to apply, pocket-sized, and a certified pout-perfecter!

To conclude, in today’s world of beauty, the must-haves must go beyond the traditional products that masked our natural features and painted over our complexions. They must be light-weight, long-lasting, and effortless. They must enhance what we already have and carry us from day to night. They must hydrate, accentuate, and illuminate. And most importantly, they must always, always fit in a clutch.


Josie Wilkins

Josie is a Journalism graduate from Galway, Ireland. In her free time, she writes for her blog, Naturally Fuelled (@josiewilkins on instagram). When she isn't writing, she enjoys playing the one song she knows on the piano, 'I Giorni', saving the postman from her aggressive Shorkie, and defending brussels sprouts as an all-year-round snack!