Refresh your classics with a feminine twist
There are very few brands that are so quintessentially British these days. Aquascutum is a rare gem that keeps on shining and has managed to steer away from any kinds of Jack Wills ‘British’ connotations. Each piece is 100% British, right down to the fastenings, creating a great USP that not many brands can promise nowadays.
Aquascutum was founded way back in 1851 with the intention of providing a stylish answer to the age-old problem of British weather, combining practicality with fashion was an innovation and over time it has definitely influenced the way we think about dressing for the changing weather.
You probably, like we do, associate Aquascutum with particular wardrobe staples such as a classic trench or a chic printed scarf and their latest collection for SS14 does not disappoint when it comes to the classics.
The Penrose trench is an updated take on the wardrobe essential, available in a sugary sweet lemon sorbet colour to lighten your looks on those spring days. The brand have also played with prints for everyday wear with sophisticated equestrian prints in bold black and ivory with heritage accents splashed across smart cigarette pants and shift dresses for a grown up glamour.
One of the key aspects of both the new collection and the brand as a whole is that sophistication is key, and a woman who wears Aquascutum should feel feminine yet powerful. Aquascutum use such luxurious fabrics that it takes power dressing to a much softer scale; take the silk dresses from the SS14 collection, styled as a shift but with a fluid overlay that adds a glamourous feel and a easy movement for statement summer dressing. The light colour palette is accented with sharp splashes of black and claret, but the soft pastels really stand out in the collection. Where sorbet shades can sometimes be overdone, in Aquascutum they are reworked into clean tailored silhouettes in ultra-feminine fabrics for a sophisticated heritage look.
We can definitely see a lot of these pieces making their way into the wardrobe of Kate and Pippa Middleton over the coming months. The sweet shades are the perfect way to step into the warmer season the right way, and the lightweight trenches will keep away those April showers in style. We have our eye on a few pieces from the collection, because you can never have too many staples right