Blog Alert: Myfashdiary

Your Coffee Break chats to Tala Samman, Editor of is a style diary celebrating fashion, beauty, travel, food and everything in-between. It was one of the very first blogs to hit the fashion scene in Dubai and gained immediate press interest. Through its popularity Tala’s blog has organically grown into an online curated lifestyle destination.

Tala Samman

Tala Samman who is based in London (but a Dubai girl at heart) started three years ago as a fashion diary where she could share her fashion experiences. Since then the website has become a key driver in the development of Dubai’s fashion scene. It has been featured in Harpers Bazaar Arabia, Grazia Middle East, Grazia UK, Hello! Middle East, Stylist UK and Vogue Online to name a few. It has won multiple accolades including being noted as a Ahlan magazine Hot 100’winner in 2011, nominated as best blog in the Best in Dubai awards 2011 and in the Marie Claire UK blog and twitter awards, and has won the award for ‘Best fashion personality’ in the Grazia style awards 2012.


Tala loves the excitement of the ever changing fashion industry and has had the pleasure of  interviewing some of fashion worlds celebrity style icons, including Whitney Port and Mischa Barton. For Tala is place where she can share the things she  loves with her readers.

Tala Samman

Tala Samman

We speak to Tala….

Age: 22

What school did you go to? London college of Fashion

Major: Fashion Promotion

First internship: Grazia Magazine (when I was 17!)

When did you launch MyFashDiary? 2009

Biggest lesson you’ve learnt so far in your career? Love what you do, and work hard.

How would you describe your personal style? Eclectic

From where do you get your inspiration?  From anything, and everything. Art, editorials, street style.

Who is your style icon and how does he/she inspire you? I don’t have a style icon that inspires me but people like my mom and Olivia Palermo always look immaculate!

Right now I am wearing: a striped tee, denim cutoffs, and a statement necklace by Joomilim

My 3 top fave online shops are:

My fave item of clothing is: my biker jacket – works with everything!

How would you summarise the A/W 12 catwalk trend? Brights for fall!

As a Fashion Blogger, I can’t live without…: my laptop/iphone

As a Fashion Blogger, I can’t stand..: bloggers who blog for the wrong reasons.

As a Fashion Blogger, living in London is great because…: you’re constantly inspired and a lot of the HQs are based here!

This can be found in my handbag: Hand santizer

I noticed that you have been interviewing very interesting people such as Whitney Port, Aliza Licht and Janie Bryant. What experiences have you gained from interviewing these people?

I always interview people I’m inspired by. I love getting an insight into their life, and learning. I love learning… never stop learning :)

The biggest accomplishment so far in your career: :)

What can we expect to see on MyFashDiary this fall? Stay tuned!

Charlotte Giver

Charlotte is the founder and editor-in-chief at Your Coffee Break magazine. She studied English Literature at Fairfield University in Connecticut whilst taking evening classes in journalism at MediaBistro in NYC. She then pursued a BA degree in Public Relations at Bournemouth University in the UK. With a background working in the PR industry in Los Angeles, Barcelona and London, Charlotte then moved on to launching Your Coffee Break from the YCB HQ in London’s Covent Garden and has been running the online magazine for the past 10 years. She is a mother, an avid reader, runner and puts a bit too much effort into perfecting her morning brew.