The supermodel with the world’s best name, aka Arizona Muse, invites you to take a journey with her through the City of Light.
For Louis Vuitton’s first ever TV commercial, photographers Inez Van Lamsweerde and Vinoodh Matadin created an elegant 60-second film featuring Ms Muse running around the Louvre with a hot Frenchman following her Vuitton-clad footsteps.
The ad opens with Arizona holding a key (in actual fact, it’s the new limited-edition Vuitton key pendant) and winding through the deserted passages of the Louvre. Haunting music accompanies her as she unlocks a LV trunk to find a mysterious letter. Steamy gazes, flashes of the Mona Lisa and the signature monogrammed tote lead to Arizona flying over the Parisian skyline in an oversized hot air balloon.
It’s whimsical, sexy and kind of like a mini Da Vinci Code, albeit with a whole lot more style. Check it out here!
Stay tuned for a longer director’s cut video to be released on the Louis Vuitton website, with a sequel episode to debut later in 2013.