So, you’re looking to dive head-first into the world of SEO, huh? You’re fascinated by the power of optimizing websites for search engines and are eager to make it your career. Well, you’re not alone. Google searches for the term “content marketing SEO job” have increased 121% this past month.
However, it’s not as simple as knowing a few keywords and having a vague idea of what a backlink is. Landing a job in SEO requires specific skills, dedication, and, yes, a dash of creativity.
To help those starting their career in SEO, we contacted Jade Pruett, content marketing expert and founder of HelloSEO, who shares the top tips to help you land your dream job in SEO.
Know the Basics—but Don’t Stop There
Before you dazzle your future employer with your SEO acumen, you should know the basics. Get a solid grasp of keywords, meta descriptions, on-page and off-page optimization, and how Google’s algorithm works.
“Take an online course if you’re starting from scratch; Moz, Coursera, and Udemy offer some comprehensive ones,” suggests Jade.
Specialize in a Niche SEO Skill
Now that you’ve got the basics down, it’s time to find your SEO groove. Are you a technical SEO whiz, or is content optimization more your thing? Being a jack-of-all-trades is valuable, but companies often look for specialists.
“Consider diving deep into areas like Local SEO, E-commerce SEO, or even Voice Search Optimization to stand out,” suggests Jade.
Build Your Own SEO Project
Create a blog, optimize an old website, or offer free help to a local business. Monitor the performance, and make data-backed decisions to improve the site’s SEO.
“Not only does this prove that you can actually deliver results, but it also demonstrates your initiative and dedication to potential employers,” comments Jade.
Showcase Your Skills through Case Studies
Employers love numbers and real-world examples. Your theoretical knowledge becomes infinitely more impressive when you can show that it led to a 30% increase in organic traffic or doubled the conversion rate for a website. Generating organic traffic involves implementing strategic link-building strategies that secure high-value backlinks from reputable sources, enhancing the website’s authority and search engine visibility.
“Prepare case studies to discuss during your interview and on your portfolio detailing all of the progress you have accomplished for your current clients,” mentions Jade.
Though not strictly necessary, SEO certifications can provide validation for the skills you’ve acquired. Google’s Analytics and Ads certifications are highly regarded and free to take.
Network, Network, Network
Networking is vital in any job search, but in the SEO world, where trends change faster than you can say ‘Google algorithm update’, it’s crucial. Follow industry experts on social media, engage in SEO forums, attend webinars, and consider attending SEO conferences. The more people you know in the industry, the higher your chances of landing that dream job.
Tailor Your Resume for SEO
Optimize your resume like you would a website. Use relevant keywords in your skills and experience section. Showcase your SEO accomplishments prominently.
“Consider creating an online resume that is SEO-optimized to demonstrate your skills practically. After all, you’re applying for an SEO job so your resume should reflect that,” suggests Jade.
The world of SEO changes quickly. What worked yesterday may not work tomorrow. Continue to read, practice, and adapt, even after you’ve landed that job.
“Always remember that the best SEO specialists are those who evolve alongside the industry,” points out Jade.
Breaking into the world of SEO can be challenging, but with the right skills, a passion for learning, and a sprinkle of networking magic, you’ll find your perfect role in no time. Good luck out there!