3 Things You Must Learn About a Company Before Going Into an Interview

3 things you must learn about a company before going into an interview

Prepping for a PR interview

You’ve prepared your elevator pitch; you’ve selected the perfect outfit, head-to-toe; and you’ve even thought about what to say if you’re asked the dreaded salary question. But have you done your homework on the company? This is a glaring mistake many job seekers make—forgetting to think about common, company-specific questions like, “Why do you want to work here?” or even “What do you know about the company?” The hiring manager knows you’re qualified—that’s why she’s invited you into the hot seat!—but now she wants to know that you’ll be be passionate about your work and that of your potential peers. Don’t worry, here’s how to research a company before an interview. Do your research on these three areas, and you’ll be golden:

1. The company culture, mission, and values.

Most sites have an about page or something similar, which is helpful for learning why the company was founded, how they define what they do, and the mission or values of the organisation. The careers page is also useful for learning about company culture. And of course, check up on the company’s social media—it’s a rapid fire way to figure out their POV on business news and current events in general.

2. Key team members.

Before your interview, make sure you’ve memorised the names of the founders and/or CEO—and have familiarised yourself with the leadership team, either through the company website or through a little extra sleuthing on LinkedIn. Just remember that this info can mostly be left in your backpocket, to ensure that if “Monica” is referenced, you know that means the CFO. No need to tell the interviewer that you have a cat named Murphy just like she does. You want to be prepared…not creepy.

3. Recent company news. 

Read the press page, and if you have a few days before going in, set up Google Alerts so that company updates come to you. When I interviewed at my current company, I knew to congratulate them on being named number six on Crain’s “Best Places to Work in NYC.” Needless to say, the hiring manager was impressed!

…and that’s it! Now take a deep breath, and get ready to ace your interview.

This post is written by Elana Lyn Gross and was originally published on elanalyn.com!

Elana Lyn Gross

Elana is the author of the career advice and lifestyle blog, The Preppy Post Grad. She also writes for publications such as The Huffington Post, Buzzfeed, Levo League, Likeable Media and Your Coffee Break. When she is not writing, she can be found taking long walks in Central Park, spending time with friends and family, bike riding, and enjoying all NYC has to offer.

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