How to Work 2023 Pantone’s ‘Viva Magenta’ into Interiors

‘Viva Magenta’ was announced as the 2023 Pantone Colour of the Year, but how can this shade be incorporated into the home?, the leading platform for home renovation and design, is already seeing this vibrant hue embraced by our community of millions of homeowners and home professionals around the globe.

“We’ve seen interior colours over the past year or so move away from the previously popular cooler hues to much warmer tones,” says Amanda Pollard, Senior Editor, “Designers on Houzz are mixing terracottas and mustards with vibrant berry shades in their clients’ projects, and searches for ‘colourful living room’, ‘colourful bedroom’ and ‘colourful bathroom’ have all risen sharply on Houzz this year. There’s a desire to bring a more playful aesthetic into the home and Pantone’s Viva Magenta certainly ties in with this trend.”

Below are Amanda Pollard’s tips for incorporating ‘Viva Magenta’ into a home.

Go big

It’s certainly a bold shade but for the brave, all over magenta can really energise a room. To keep spaces like this from feeling too dark, make sure the room gets a good amount of natural light from a window or skylight. If you want to go big with Viva Magenta but with less of a commitment, consider painting accent walls in the colour. That way, it’s easy to repaint if you grow tired of it in the future. Again, consider keeping other elements as neutral as possible to avoid overwhelming the space.

Attractive accents

‘Viva Magenta’ is a dynamic hue that can easily dominate a room. So if you’re a little wary of going too bold, it’s best to stick to small doses and consider using the shade on a single piece of furniture. We’re seeing more and more designers opting for large statement-making furniture pieces, such as sofas and armchairs in bold berry shades, in clients’ designs. 

Refresh the exterior

Boost kerb appeal by giving your front door a makeover with the help of an expert that offers Entry Door Installation Services. You can’t get more eye-catching than a beautiful magenta door and it’s certainly loved by many designers, with popular front door images, like those Luxury Doors online, often featuring this hue. It brings a warm, welcoming vibe and the pink-toned red is a fresh and modern take on classic red.

In the kitchen

Colourful appliances are another great way to inject a small dose of a bold hue into your home and can give an otherwise neutral kitchen a nice punch of colour. Likewise, a splash of deep red cabinetry or on an island can add a cheerful atmosphere to a kitchen. Pairing red with plenty of white and light neutrals will help to balance the saturated red.

Eve Crabtree

Eve Crabtree is a journalist with a passion for interior design. She keeps up to date with the latest trends in the interior industry and regularly tests her hand at crafting and redecorating during her spare time.