Transform Your Home Interior With the Most Instagrammable Rug Styles

Rugs are the perfect accompaniment to any room, they can add character to an otherwise lack-lustre layout. And the choice of rug can completely change the tone of a room too.

As there are so many rug options to choose from, it can be hard to know which rug type to choose. 

To make that difficult choice easier, we worked with the researchers at Heal’s and their team have compiled a list of the most Instagrammable rugs based on popularity. Plus home accessories buyer Emily Dunstan offers her top tips on how rugs can tie everything together beautifully. 

Persian – 203,344 posts

Persian rugs are one of the most popular and unique rugs on the market. Plus, they are incredibly versatile in both look and price. Produced by rug artists in Iran, the beautifully intricate designs are great as statement pieces. However, they can also be toned down for a subtle but equally elegant look.

Emily’s Top Tip: Patterned rugs like Persians are great in high-traffic areas like living rooms as they wear in a beautifully subtle way.

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Moroccan – 76,841 posts

Traditionally hand-woven in Morocco, this type of rug was originally made for functional purposes. However, western culture has begun to notice and admire the wonderful colours and patterns. With bold patterns and adventurous colours, this rug choice will add that extra kick to your room. 

Emily’s Top Tip: Moroccan rugs can also double as wall hangings where they can be admired in full.

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Kilim Rugs – 69,254 posts

Full of unique patterns and textures, a Kilim rug, like that on, is the perfect statement piece. Kilim rugs are great for high-traffic areas as they are very easy to clean. Plus, most Kilim rugs are reversible which is ideal for busy homes.

Emily’s Top Tip: Colour matching the rug to surrounding furniture is key to making busy rugs like Kilims fit in perfectly.

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Oriental – 60,844 posts

Despite often being thought of in the same category as Persian rugs, not all Oriental rugs are Persian rugs. An authentic Oriental rug will only be made of wool and occasionally with silk too. Beautifully intricate designs fill these rugs, a perfect expression of skilled craftsmanship. 

Emily’s Top Tip: Try pairing detailed rugs with neutral colours or with other accent colours within the room to create a seamless décor.

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Berber Rugs – 42,330 posts

With North African roots, this traditional rug is full of character and earthy tones. A dense pile provides the ultimate softness and a thick feel, modernised Berber rugs commonly utilise geometric patterns and styles.

Emily’s Top Tip: Pairing Berber rugs with earth tones like terracotta can create a rustic and earthy feel. 

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Runner – 18,091 posts

This long thin rug type can be used for both practical and visual reasons. It’s the perfect addition to hallways, walkways or in front of the sink to catch spillages. 

Emily’s Top Tip: This type of rug is best used in hallways as a runway rug to create the illusion of direction and to open up the space.

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Fur – 17,946 posts

Real fur rugs are dying out due to their non-vegan credentials, nowadays faux fur rugs are much more popular. Faux fur rugs add extra luxury to a room during the winter months. 

Emily’s Top Tip: Fur rugs look best when they’re the centrepiece of the room, and are not overshadowed by other furniture. Try placing this rug in areas with little traffic to keep it looking full and fresh. 

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Shag – 16,010 posts

Shag rugs have a deep pile which gives it its textural appearance and high comfort levels. Shag rugs became very popular during the 60s and 70s and remain a highly sought-after rug even now. The only downside to the shag rug is the difficulty in cleaning it. 

Emily’s Top Tip: When placing furniture on this rug, remember to use furniture coasters to stop the pile from becoming flattened. 

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Overdyed – 10,892 posts

Overdyed rugs are made by bleaching and dyeing rugs to create vibrant colours. It’s often a great way to revitalise old rugs and brighten up a room.

Emily’s Top Tip: Overdyed rugs are a great way to modernize old Oriental rugs and to change up colour schemes.  

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Woven – 4,415 posts

Woven rugs are a great accessory to any room, they can instantly change the décor. The woven rug is a very popular component of the farmhouse style interior due to its rugged and informal look. 

Emily’s Top Tip: Woven rugs look amazing when they are layered on top of each other for an effortless look. 

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Eve Crabtree

Eve Crabtree is a journalist with a passion for interior design. She keeps up to date with the latest trends in the interior industry and regularly tests her hand at crafting and redecorating during her spare time.