Does Regular Brain Training Keep Selena Gomez at the Peak of Her Career?

Star reveals she has embraced full ‘digital detox’ apart from brain-training games

Selena Gomez hit the headlines this week when she revealed to ELLE Magazine that, despite being one of the world’s most influential celebrities online with 142 million followers on Instagram alone, she actually has no social media or photo editing apps on her smartphone.

In fact, the only app she does have is Peak, a popular brain-training app.

The Peak app has already reached 40 million downloads worldwide, and Selena Gomez is just part of a growing trend of 20-somethings who are now using apps and games like this for fun, self-improvement and relaxation, rather than just passively browsing online content.

According to neuroscientist Dr Liron Jacobson “Brain training apps allow users to do something with their brains that they might not typically do on a daily basis. Our brain is like a muscle, and it responds to what we do with it, so tasks like making numerical calculations in your head or navigating maps using your spatial memory will exercise your brain in a way that just browsing social media will not.

So, could brain training games actually help us in our careers, whether we are office workers or international superstars? Perhaps so. “Most people’s productivity and performance at work is directly linked to their ability to pay attention, solve problems, use language, ignore distractions and remember things at important times. Challenging the brain with regular focus, language, mental agility and memory tasks can help keep our brains sharp which may help us  to do these things better.” says Dr Jacobson

The Peak app is free to download with in app subscription. For more information go to

Amy Smith

With a degree in English Literature from the University of Cambridge, Amy is a freelance writer and columnist. At YCB Magazine, she writes about all things lifestyle, travel & wellness.