Why are Gamers Choosing Energy Drinks Instead of Good Old Coffee?

No matter what kind of gamer you may be, you need energy to conquer fantasy worlds, race to victory, or shoot down opponents. It’s about staying ahead of the rest, keeping your eye on the prize, and winning.

Whether you’re a casual gamer or an esports pro, it’s always a good idea to stay sharp and keep a clear head. That’s why many gamers turn to energy drinks to get the boost they need. But rather than opting for good old coffee, energy drinks are the new fad. 

Let’s look at why energy drinks have taken over from coffee in the gaming and esports area.

The Success of Energy Drinks

While caffeine is the main stimulant that games are after, it can come in many forms. It’s perfect for boosting alertness, concentration, and reaction time – everything you need to be the best gamer possible. It doesn’t matter if you’re a casual gamer or a pro streamer playing the hottest slots in the UK; staying alert is always important.

Grabbing a can of energy drink is all about convenience. It’s a quick and easy way to boost energy levels without the hassle of boiling a kettle or even waiting for a Nespresso pod to do its thing. 

Increasing game performance is a huge plus of using energy drinks while playing games online. But more than that, it’s become accepted that gamers drink energy drinks. 

Convenient and Sponsored

Unlike coffee which needs to be prepared and is hot, cans or bottles that contain energy drinks are all about convenience. Grabbing one from the fridge is simply easier than prepping a coffee. Even purchasing coffee is more effort than simply cracking open a fresh can.

Energy drinks also come in many different flavours. They’re designed to appeal to a wide market and that means new and fun flavours all the time. Whether you’re a fan of fruity, berry, citrus or mountain blast, there’s a drink to suit your taste.

It’s also become a good way for companies to show who they sponsor. You may spot your favour esports gamer on a new flavour of energy drink from time to time.

The marketing and sponsorship of energy drinks in the gaming industry has boosted their popularity among gamers. Many energy drink companies sponsor esports teams and events. This is to associate their brand with the excitement and energy of competitive gaming. The exposure has helped to establish energy drinks as a staple in the gaming community, where the two simply go hand in hand.

What About Caffeine?

There’s no doubt that the boost of energy provided by these drinks does wonders for gamers and their concentration but what about the caffeine consumption? Many worry that it’s simply too much, especially considering that gamers tend to drink multiple cans at a time, pretty much every day.

Caffeine may be the answer to being a better game, but some studies suggest that it can also increase heart rate, anxiety, and insomnia. When consumed at a high rate, this can prove to be very dangerous.

The impact on sleep patterns, especially on younger gamers, can be too much to handle. The high caffeine kick can mess with the sleep-wake cycle, make people fatigued, and force some to become reliant on another energy drink fix to make it through the day.

Are Energy Drinks Safe?

The ingredients in energy drinks may not be as bad as you think. Yes, caffeine plays the main role, but there are also other ingredients such as taurine, guarana, and B vitamins.

Again, everything should be enjoyed in moderation as having too much of a good thing can be a problem too. If energy drinks are abused and used too frequently, even these harmless ingredients can cause harm in the long run.

It’s important for gamers, especially those who are young, to take note of the ingredients they’re putting into their bodies and balance them with plenty of water, rest, and healthy food.


Energy drinks have become a popular choice for gamers looking to boost their energy levels and enhance their gaming performance. Thanks to their convenience, variety of flavours, and association with esports, energy drinks have become a staple in the gaming community. 

However, it’s important for gamers to consume them in moderation, be aware of the potential health risks, consider the impact on their sleep patterns, and make good choices to stay healthy while also enjoying the benefits of these drinks.

Tatiana Rehmova

A glass half-full kind of a girl and a believer that everything happens for a reason, Tatiana works in Media Relations and is the Content Producer. She loves writing, spotting inspiring stories, and building meaningful relationships.