Getting an event just right is thrilling – who doesn’t love it when hard work pays off!
Because organising events sure is hard. It’s like trying to fit together a puzzle where the pieces keep moving and refuse to click together.
Thankfully, it’s 2017, and there are some pretty snazzy tools available to help you avoid an event-related stress meltdown.
Take a look at our tips for avoiding any extra sweat when organizing your perfect event!
1. Impress with your invitations
First impressions are important. This doesn’t just apply to people, but events as well.
The invitation is like the “hello, nice to meet you, here’s my business card” of events. You want to take control and make sure you’re giving the right idea.
An attractive invitation makes the event seem worth attending. When you want to impress with your invitation but you don’t know where to start, you can try an event registration template. There are a lot of designs available online that are both beautiful and practical.
2. Create a brand
The world is full of events. What makes yours stand out?
Design a brand for your event and make sure it’s reflected in everything: event name, promotional items, everything. Crystallise the brand in your event invitation.
When your guests see the registration form pop up in their email, make sure they get a strong visual idea of what your event is all about. This will help create interest and enthusiasm towards the event.
3. Stay on top of practical planning
This is the (mostly) boring stuff, but also the meat of events organizing. You need to know exactly what’s happening, when and where.
What’s your event for? The venue you hire should be well suited for the kind of event you’re organising. Do you want a minimalist factory hall or an intimate café space? If it’s an outdoor event, you might want to determine early on if you will be needing a portable toilet rental for your guests.
Start drawing up lists of speakers or performers you’d like to host as early as possible. Talented people tend to be busy, so if you want to make sure you get the people you want, get in touch with them months or at least weeks before the big day.
Budget well. This is simple enough, but lack of planning might mean you’re going over your means and ending up in a soup. Draw up the numbers and stick to them.
There are always ways to economise – prepare by thinking of more affordable options for everything, because you might end up spending more than you thought on certain things.
4. Think up ways to engage your guests
So you’ve handed out impeccable invitations, got the perfect venue, found just the right performers. When it comes to the event itself, how are you going to engage your guests?
You should be aiming to make your event a memorable occasion, something your attendees will Instagram or gush about to their colleagues.
You could take a hands-on approach and make sure your guests are engaging in an activity instead of just sitting down and getting drowsy.
Make sure your performers are exciting enough; make sure that you hire the best lighting and sound engineers, including an Audio video specialist for events; hone the timing just right; offer tours or games to keep guests happy. Incorporating social media is always good – the more Instagrammable an event, the better.