In the aftermath of Fashion Month, we have worked with the leading online fashion retailer, Silkfred, to use AI and expert insight in order to analyse the runway looks from the Fashion Week shows across NYC, London, Milan, and Paris. The research has unveiled a mouth-watering food-inspired colour forecast for Spring/Summer 2024.
The Gemini language model from Google DeepMind was used to meticulously trawl through every outfit shown on the runways of the Fashion Month shows. The data was then analysed and the spectrum of colours was revealed, set to dominate fashion from the runway and highstreet this year.
Megan Watkins, Head Stylist at Silkfred commented: “Fashion month offered a preview of the colour palettes we can expect to see this Spring/Summer and food-inspired shades definitely served up a treat. From rich tomato tones to creamy almond hues – the catwalks were a feast for the eyes.”
Cherry Tomato
Megan Watkins said: “Cherry tomato tones continue to blaze a trail in 2024. After reigning as the hottest colour trend of 2023, it’s showing no signs of slowing down. Drawing inspiration from the playful aesthetics of “Tomato Girl Summer” and “Strawberry Girl,” the New York City runways showcased red in a variety of captivating ways. Designers like Sandy Liang, Altuzarra, Proenza Schouler, and Fforme embraced bold, cherry tomato red for head-turning looks, while Tommy Hilfiger incorporated the vibrant hue in accessories like scarves and sweater vests, adding a dynamic pop of colour.”
Pumpkin Puree
“A splash of sunshine radiated from the London Fashion Week runways with pumpkin shades of orange and yellow cooking up a storm. Leading the charge were designers like JW Anderson, Ahluwalia and Labrum London, who embraced the warming colour palette with chunky knits, captivating co-ords and head-turning hats!”
Blueberry Blast
“The runways of Milan Fashion Week were bursting with juicy blueberry tones. From deepest navy to dazzling sapphire and ocean turquoise, the colour transcended trends, appearing in both high fashion and streetwear. Leading the charge were designers like Georgio Armani, Tom Ford and Missoni, each using blue as their central palette to create captivating runway looks.”
Almond Milk
Megan Watkins told YCB: “A far cry from the almond-mum aesthetic, the Almond Milk colour palette chosen by designers including Giambattista Valli, Dior and Casablanca at Paris Fashion Week delivered a fresh feel incorporating warm neutrals and bright whites. Kate Moss’ doppelganger, Denise Ohnona, also made a surprise appearance showcasing a crisp, white shirt on the Marine Serre runway.”
So, food-inspired fashion is here and set to be a key player in Spring/Summer styling. Bold reds in various shades, from tomato tones to deep cherries, are set to make a statement. They’ll be joined by a burst of energy from pumpkin-themed palettes of yellow and orange teamed with ever-versatile blueberry shades, appearing in both navy and calming azure tones. Last, but not least is the old-favourite: creamy almond neutrals that ties everything together.
