M&S Reports Surge in Sales of Pink Dresses – this is How to Style the Look

Sales data from M&S reveals that after wardrobe staples black, navy and neutrals, it is pink dresses that are the most popular bright colourway. And, with Google searches for ‘maximalism fashion’ up by 512% in the last month, it seems bright and bold dressing will be a big trend this summer.  

While pink dresses prove to be the most popular among M&S shoppers, red, orange and turquoise dresses also appear in the top 20 colourways sold, coming out as more popular than navy. Across tailoring, bright blue and green colourways areproving to be top choices with customers. 

The M&S Dresses team says: “At M&S, we’re seeing website searches for ‘pink dresses’ reaching 14.2K and searches for ‘orange dresses’ reaching 9.2K in the last year alone – it’s clear customers are looking for ways to add colour into their wardrobes this summer.

Lisa Illis, Head of Design at M&S Womenswear says: “Our SS23 collections are confident and optimistic, full of mood-boosting colours and trend-inspired prints. We know our customers love to add a splash of colour to their wardrobe, particularly at this time of year where it can really enhance existing pieces they already own or build into the beginning of a new capsule wardrobe, helping transition into the warmer summer months in style.” 

When it comes to styling a statement look, the M&SDresses team suggests: “To style this playful look, we recommend using a triad of patterns and colour across your outfits for a truly bold and confident feel. For example, pair a checked-print pink summer dress with a cropped green jacket and accessorise your outfit with shades of the same tone such as a neon or pastel. If you’re feeling brave, pair withcontrasting patterns such as stripes for a fun style.

Anabel Cooper

Anabel is a graduate of King’s College London and upon graduating, she set out on a journey to inspire and empower women through her words. Besides working as a digital marketing expert, Anabel is a freelance copywriter.