Precious Things: Gold is Back!

Hey there, precious! It’s time to update your jewellery box, because this season the way to go is gold! Store away the silver and make room for these beautiful bijous by ALEXI London, the lush accessories label with the golden touch.

ALEXI London was founded in 2014 by jewellery designer, Jen Wood. Jen works with a talented team to create a treasure trove of unique necklaces, rings, bracelets and earrings. Inspired by life’s most joyful things – art, nature, love, friendship and travel – the brand’s ethos is simple: to add a sprinkle of sparkle to every day. Jen and her team love laid-back luxury and their simple yet chic designs are easy-to-wear and effortlessly elegant. ALEXI London aims to make you look and feel special – they believe it’s the little things that can make you shine.

Offering something for everyone, from on-trend and seasonal pieces to vintage, quirky and contemporary, ALEXI London is a real gem. The brand takes inspiration from the runway and translates those accessories into something more accessible and street-style led, with a purse-friendly price. You’ll find a treasure chest of fine chains, delicate bracelets and dainty studs that can be worn both casually and to dress up. They make thoughtful gifts for someone special or a sweet little treat for yourself.

The brand has been gathering quite the fashion following with bloggers and celebrities rocking their favourite ALEXI jewels. And with so many gorgeous new lines added weekly, we’re sure that more little magpies will flock to this website.

We’ve selected the dreamiest designs to spark your desire and satisfy any flight of fancy. Get ready for a serious gold rush…!

Heartbeat necklace

We heart this fun pulse design. Kooky-cool and edgy, it will add instant character to your outfit.

Cluster Star Necklace

Twinkle, twinkle, little star. This charming necklace features a pretty star with sparkling diamantes.


Maxi Horseshoe Necklace

Carry good luck with you wherever you go with this stone-encrusted horseshoe.


Wing Bracelet

Be a free spirit with this angel wing charmed bracelet.

Cupid Bangle

Let cupid lead you to love with this beautiful bow and arrow bangle.

Flash Earrings

Add a flash of personality to your look with these lightning bolt inspired earrings.

Knuckle Ring

Make like Goldfinger with this contemporary and on-trend knuckle ring.

Kite Ring

Look pretty fly with this unusual and offbeat kite diamante ring.

All products are nickel-free to suit even the most sensitive skin types and are wrapped in rhodium metal plating to keep them looking shiny-new, while helping to prevent tarnishing.

There are hundreds more jewels to reflect your mood and personality available on site. Each design demonstrates how there’s beauty in simplicity. For Jen and ALEXI London, less really is more – and we wholeheartedly agree.

The beauty of this brand is that their pieces look beautiful standing alone and stacked together. You can create multiple styles for daytime, evening, festival or occasion – Jen really is the golden girl when it comes to versatile accessories. So throw out the rule book, cause it’s all about mixing, not matching, right now!

Shop the full gold collection here and get your discount when entering YCB10 upon check out!

Gemma Dugdale

Gemma is a full-time fashion copywriter for a leading online retailer and freelance writer. She studied Hispanic Studies at Sheffield University and after living in Barcelona for a year, qualified as a Face-To-Face Interpreter. She is currently studying towards her diploma in Freelance and Feature Writing at the London School of Journalism. In her free time, she loves trying new fitness classes and keeping active, reading books, blogs and mags and, of course, shopping for the latest trends!