Scandinavian Vibe: The Dressing Room offers goodies from Scandinavian top designers
With Fashion Week in full swing, what’s going on in Stockholm, New York, London, Milan and Paris is the hot topic on everyone’s lips. It’s not often that St Albans is placed on the same lofty pedestal as the vibrant fashion capitols of the world. However, there is a gleaming fashion gem in the picturesque market town that has fashionistas falling over themselves to visit. To those who shop at the multi award-winning boutique, The Dressing Room, it’s no surprise that the store has become internationally recognized as a destination boutique.
Owned and operated by retail and fashion maven Deryane Tadd, The Dressing Room has gone from strength to strengths and established itself an envious reputation. Tadd’s extensive background in retail and buying is impressive – she served French Connection Franchises as their top Buying and Operations executive for seven years.
Tadd made the leap into launching her own boutique in 2005 by opening The Dressing Room. Ever since, The Dressing Room and Tadd have gained a reputation for approachable luxury. Here at Your Coffee Break we can’t get enough of The Dressing Room’s trained stylists who have an impeccable taste in fashion and are available to answer to every fashion need and give expert advice on the exclusive brands carried in store. This individualized approach has earned The Dressing Room honors such as being voted as the Number 1 Inspiring Independent Business in 2013 by peers in the retail and fashion industry.
The Dressing Room has re-christened September as “Scandi Style Month”; to mark the occasion they are collaborating with top UK bloggers to review their Scandinavian brands, offering up goodies from Day Birger et Mikkelsen, Twist & Tango, Becksoondergaard, Rosemunde and more. After seeing the effortlessly chic and easy breezy collections on show at Stockholm Fashion week, we at Your Coffee Break couldn’t be more thrilled to see these fabulous Scandi collections being celebrated in the UK; they bring a minimalistic and cool vibe to any woman’s wardrobe.
Becksondergaard is a Danish accessory label that is renown for their Iconic Scarves, eel skin granny purses, leather bags and new range of printed Tee’s – The Dressing Room is the largest UK stockist of this collection. Shop the collection here!
Swedish label Twist & Tango’s signature pieces are their feminine-tough jackets, effortlessly cool t-shirts, and comfy cardigans. These silhouettes are a favorite amongst The Dressing Room stylists. Shop the brand here!
Day Birger et Mikkelsen emerged out of Copenhagen, Denmark, and is renowned for casual chic and classic pieces and has grown to become Scandinavia’s most successful fashion brand. Shop the brand here!
This month, Scandi Style take centre stage -every week a Becksondergaard hat box will be filled with Scandanavian prizes and can be won by following #ScandiStyle. The Dressing Room’s stylists will also showcase their personal favorite ways to work Scandinavian fashions in store and on their blog. On their blog they will feature guest bloggers writing about Scandi style, food, interiors, and lifestyle. What’s more? The voices and brains behind the Scandi brands will be featured in exclusive interviews.
Here at Your Coffee Break, we’re just about getting over the excitement of Stockholm Fashion Week, but with Scandi Style month at The Dressing Room and our obsession with Scandinavian fashion bloggers, we will be updating our Autumn/Winter wardrobes with Northern European designers.