The London Lab For

The London Lab for 

The London Lab is one of our favourite shopping sites, stocking all the cult brands from Acne to Zoe Karssen. And now we can add both established and emerging UK designers to their ever-growing list thanks to the launch of the London Lab, a special edit of the best of the Brits.

SusieBubble The London Lab

Eleonora Carisi The London Lab

The London Lab showcases collections from favourites Antipodium, J.W. Anderson and Richard Nicoll, as well as up-and-coming names like Mother of Pearl, Lucas Nascimento and Ostwald Helgason. To launch the platform, has also asked top bloggers Susie Bubble, Marie Hindkaer, Eleonora Carisi, Wendy Nguyen and Jessie Bush to pull together their key looks so you can shop their style straight from the screen.

Jessie Bush The London Lab

The online launch this week comes just ahead of September’s London Fashion Week, where all the featured designers will be showing their new season collections.

So, who are your go-to labels for that distinctive London look?

Kimberlee Oo

Kimberlee is an Australian writer who gave up the reality to follow her dreams...Originally from Sydney, now living in Paris. Kimberlee spends her days writing, styling and eating croissants.