Hot On Our Radar: This Is Genevieve

Hot On Our Radar: This Is Genevieve

This Is Genevieve

Hot on our radar this week is the latest collection from This Is Genevieve, the eponymous label from Genevieve Er. Yes, we’re hooked! The Sydney based designer burst onto the Australian fashion scene in 2006 and ever since she has been making waves with her simplistic yet elegant designs. The label is distinguished by a determination to offer something fresh and distinctive with each collection and they certainly deliver. Known for a mix of eclectic street and bohemian style each collection offers beautiful garments that are both stand out but wearable and full of personality.

The collections reflect the sunny disposition of the label’s Australian hometown and are vibrant and colourful and oozing laid back style, with fun whimsical names like Underwater Love and Walking on a Dream. The silhouettes are feminine and youthful with energetic prints splashed across t-shirts, blouses and dresses. For the daring fashionista their loose fitting printed jumpsuits and metallic hot pants are sure to make a statement whilst their pieces in beautiful shocking yellow lace are both ladylike and bold.

We adore the cheekily named, “The grounds for divorce” lace shorts and the gloriously vibrant printed “Kiss of life Dress, guaranteed to make you the centre of attention. 

This is Genevieve is stocked in leading boutiques across the US, Japan and Australia.

Gina Brar

A self-confessed coffee addict, collector of fabulous high heels and a lover of the written word, Gina plans on taking over the world of Fashion Publishing one story at a time. When she’s not shopping for beautiful new finds or devouring the latest catwalk pictures she can usually be found curled up with her favourite novel.

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