Beyonce Is The Face Of H&M!

Beyonce is the Face of H&M!

Here at Your Coffee Break, we speculated back in January that Beyoncé was working with the Swedish retail brand on a secret project and today it has been confirmed that Mrs Carter will be the face of H&M’s Summer Campaign. We couldn’t be more excited!

Shot by the Dutch fashion photographer duo Inez and Vinoodh in the beautiful Bahamas, the Summer Campaign will capture “the essence of Beyoncé, and also the essence of H&M this summer” says H&M’s creative director Donald Schneider.

The campaign will include print, multiple billboards and video, with a TV advert featuring Beyoncé’s new song, Standing On The Sun. The campaign will introduce the singer as “Beyoncé as Mrs Carter in H&M”.

On being the face of H&M Queen B is said to have had ‘”personal input on the pieces seen in the campaign”. The collection, inspired by the singer, will be released in the next couple of months!

When describing the concept of the campaign the singer explained it was “to explore the different emotions of women represented by the four elements – fire, water, earth and wind.” The collaboration between Queen B and the mass retailer, gives the empowered statement that every woman really can, in the words of Beyonce, ‘run the world’. The pieces are designed to give women the confidence to be powerful, sexy and fun.

The collection will be available in the beginning of May in H&M stores worldwide and online.

Jade Bailey-Dowling

Jade lives by the quote ‘In order to be irreplaceable one must always be different’ as said by Coco Chanel. She loves vintage fashion, red lipstick and caramel lattes. Pursuing a career in fashion and beauty public relations and journalism, she wants to work in London, Paris and New York.