3 Reasons Your Home Based Business is Not Succeeding

Setting up a business that we can run from home is a dream for so many of us. And it may be more than a dream, maybe you’ve already taken steps to making this a reality. You might have spent time researching what you will sell, and who you will sell it to. You might have had a website design, and ordered materials or stock. Perhaps you’ve already quit your day job in anticipation of this thing taking off. So if your sales are stalling or you’ve just not made any progress at all from the start it can be so disappointing. But don’t give up just yet, here are some of the reasons you might be having issues and what you can do about them. 

Uninspiring Product Photos

The first challenge you might have in your home based business is the lack of captivating product photos. If you’re selling products, you really need them to shine. Don’t just snap dull, boring photos on your smartphone and dont resort to manufacturer stock photos either. If your images don’t stand out or showcase your products effectively, potential customers may scroll past without a second thought. Elevate your business by investing time in creating bright, high quality images that highlight your products from various angles. Hire a freelance photographer to come out and take pictures that will grab people’s interest and make them say ‘wow’. 

Underwhelming Presence

A weak brand presence really can hinder your business’s growth. If your website isn’t optimised for search engines, or if you’re not actively engaging on social media, you might be missing out on valuable opportunities. Strengthen your online visibility by producing meaningful content, being active on social media, attending trade fairs, if you’re a local business (such as a baker selling to your local area rather than all over the internet) you could get involved in your community too. Attend events, give away samples and make yourself known.

If your business lacks customer interaction, you’re missing out on building relationships and loyalty. Actively respond to customer inquiries, gather feedback, and use social media as a tool for dialogue. Establishing a connection with your customers can foster trust and lead to repeat business. If you own a business, enlisting the expertise of an outsourced CFO company can significantly propel your business towards growth and success.

Poor Marketing

Casting a wide marketing net may seem like a good idea, but it could be diluting your efforts. Tailor your marketing strategies to target specific audiences. Develop a clear understanding of your ideal customers and create focused marketing campaigns. Utilize platforms like Facebook and Google to reach specific demographics, ensuring your efforts resonate with the right people. A critical aspect often overlooked is the neglect of Search Engine Optimization (SEO) fundamentals. If your website isn’t optimized for search engines, your potential customers may struggle to find you. Incorporate relevant keywords into your website content, meta descriptions, and product listings. When you utilise SEO, you can enhance your online visibility and attract organic traffic to your business.

Charlotte Giver

Charlotte is the founder and editor-in-chief at Your Coffee Break magazine. She studied English Literature at Fairfield University in Connecticut whilst taking evening classes in journalism at MediaBistro in NYC. She then pursued a BA degree in Public Relations at Bournemouth University in the UK. With a background working in the PR industry in Los Angeles, Barcelona and London, Charlotte then moved on to launching Your Coffee Break from the YCB HQ in London’s Covent Garden and has been running the online magazine for the past 10 years. She is a mother, an avid reader, runner and puts a bit too much effort into perfecting her morning brew.