For any entrepreneur who wants to scale up successfully, whether you’re a freelance graphic designer or own a small retail store, the opportunity to get your business online is the most powerful action you can take. A dedicated business website is an essential part of any contemporary small business growth plan. Open to the worldwide market, a small business website delivers an incredible opportunity to convert an endless trail of online traffic from across the globe into loyal customers. In fact, your high-quality business website will prove to be a long-term asset with the potential for unlimited business growth. However, the key is in the quality. For success online, you need an effective website design, built to ensure you exceed your business goals.
Whether you are looking to build a new website for your business, or want to update an existing site with an improved design, use these 5 powerful tips to ensure your small business website is an effective tool, built for long-term success.
1. Choose a compatible domain name
Your domain name will leave a lasting impression on every visitor to your website. As the first thing any potential customer sees before they even decide to click through to your site, it is imperative you get your domain name right.
Choosing a domain name in haste can cause enormous damage to your brand image and make your website look unprofessional.
To create an effective domain name for your small business website, make sure it is compact and easy to spell. Simple domain names are easy to remember and do better in all-important search engines.
Add location modifiers to make your performance in search even better. The addition of information related to the locality of your business,places you at an advantage over your competitors when it comes to attracting local customers. Also, your chosen domain name should reflect your brand and have a level of connection to the service you provide.
2. Display your business offer clearly
When potential customers land on your website, the first thing you want them to see is a clear description of what you can do for them. Therefore, your opening statement should be an enticing declaration of the core service you offer. For example, if you are a vegetable vendor, the hero image, or the landing page of your website should highlight the unique merits of your fresh, organic produce, mentioning the local sourcing of your veg and main places where you deliver.
Following this short, introductory text should be a series of other key information about your services, including some persuasive points about your company, with a link to your about us page.
3. Build an engaging interface
If you want to leave a lasting impression on your website visitors, your website interface must be carefully thought through. As the most visual part of your web design, it is essential your interface is intuitive with a stunning aesthetic. If your website lacks visual appeal, you’ll suffer the penalties that come from a high bounce rate.
If your visitors leave as soon as they arrive, because they don’t like what they see, your site will be deemed irrelevant by search engines and lose its ranking.
4. Select an expert web design company
To incorporate a stellar website interface, you’ll need to employ the services of an expert web design company, like the team at Web Design London.
Why? Your interface will need to include a range of design elements, such as clear typography that is easy to read, captivating graphics that reflect your brand, interactive graphic design elements and lots more.
Ensure your interface is in keeping with your brand. Secure important brand consistency by avoiding flashy interfaces that detract from who you are as a brand. Channel your energies into a theme that is consistent with your brand image and values.
Research competitor sites, evaluate the success of their design elements and see how you can improve and adapt them when you build your own site.
5. Optimise for speed
Your chosen web design company should also ensure every element of your website is optimised so your website is responsive and operates at maximum speeds. From optimised images to fast-loading pages, your website speed is critical to your success online. Slow-loading web pages are guaranteed to result in a high-bounce rate so this is a key part of your website build you won’t want to gloss over.
In a world increasingly filled by the digital realm, a high-quality website for your small business will be a key turning point in your long-term business success and pursuit of financial freedom. Use these 5 powerful tips to ensure your small business website is an effective build with all the elements you need to succeed online.