Why Marketing is a Popular Field

Many people are either working, or trying to work, within a marketing role these days. They’re becoming more and more popular as the days go by for numerous reasons, and it’s easy to see why. Many are happy to explore and experiment in the field that is marketing or media, trying and testing different roles for new experiences and fresh learning opportunities.

But what is it that’s attracting so many people to the marketing field? What makes it so energising and refreshing on nearly every level?

In this article, we’ll be exploring why marketing is such a popular field!

Evolution and Innovation

As technology has gone from strength to strength through the years, so too has marketing. There’re now things like SEO, categories and tags, and website visitors to consider, as well as a thriving need for presentation skills both digital and interpersonal. Few roles demand a wider skillset or more adaptable workers, keeping those involved stimulated and invigorated from the get-go and happy to switch roles – so long as pay remains steady of course!

No two days are the same, and there’s endless room for creativity. Consequently, for those who love to work in an ever-evolving landscape of roles and ideas, marketing is absolutely the area for them. It also works well for those occupying interim positions too; they can move around and get involved with different opportunities in a variety of workplaces without needing to be excessively retrained and integrated into a variety of different workforces. Still, there’s lots of new, exciting skills for them to constantly soak up, but it’s all fast paced!

Further Flexibility

Marketing means one thing; fresh ideas, and new ways of doing things that please the masses. Of course, one thing that ticks both boxes on the workers side of things here is flexible working hours. As the 9 to 5 working day starts to wind down and become a relic of the past, many are now beginning to work in their pyjamas at home instead.

Those in the marketing field are among such people. While they may need to head into the office for a meeting or two here and there, sometimes opportunities come up that allow them to roll out of bed, put the television on, and get straight to work. Few people wouldn’t view this as a plus in some way – they can finish their work early and then attend to other personal matters; like getting the kids from school or catching up with their pals an hour early. There’s no boss looking over the shoulder everyday too!

Networking Opportunities

One of the goals marketers aim for is to be seen while also identifying potential opportunities too. Engaging with and researching others is the name of the game, and when it comes to networking events, all these insights lead onto something better; namely, bigger shoes to fill in a promising trajectory of roles!

Marketing is all about growing a contact base, and eventually, that routine can spiral into something magnificent. Each networking opportunity is a chance to talk to someone new about something new, planting original ideas into your head with every interaction or inspiring you with unique wisdom. It may well sound cheesy, but nevertheless, the marketer interacts with anyone who’s anyone, and only good things follow from there.

Anabel Cooper

Anabel is a graduate of King’s College London and upon graduating, she set out on a journey to inspire and empower women through her words. Besides working as a digital marketing expert, Anabel is a freelance copywriter.

No Comments Yet

Comments are closed