There are numerous ways to market a business in an effective manner today, though when you have a strict budget to stick to it can be challenging to find the best method for your company. If you operate your business using a company van or a fleet of vehicles though, have you considered using them as an eye-catching marketing technique?
When these vehicles are travelling for miles every day, using them in a way to promote your business will be a quick and easy method to get brand exposure and to spread the message of your firm far and wide. Whichever way you decide to finance your company vehicles or vans, whether you choose cash purchase, business lease or vehicle rental, most companies will allow you to use vehicle wrapping to promote your business.
Vehicle wrapping showcases how tradesmen and companies have shifted their focus on just relying on white vans as they go-to business vehicles. For many years, this was chosen because white was the colour that kept the van cooler for longer – reflecting sunlight rather than absorbing it. For drivers who delivered and transported food produce, fridges were not available in vans at first, so a white van was their only option.
The traditional white van has since evolved. In fact, many companies now choose different coloured vans so that they stand out on the roads and get noticed, or choose to get their ‘white van’ wrapped with company details to spread their company message. A plain white van no longer catches people’s attention, instead consider a fleet graphics installation for a well-designed, colorful and bright vehicle wrap that can encourage people to engage with your message as their eyes will naturally gravitate towards them.
Here, van leasing specialists Northgate Vehicle Hire discuss how to go about applying vehicle wrapping to your company van or fleet of vehicles…
The appealing facts and stats related to vehicle wrapping
Using a company van or fleet as a marketing technique presents businesses with a quick and effective method to get across their message. It’s also an incredibly affordable solution, as well as the perfect opportunity to give a great first impression before people even know who you are. Using Vehicle Wrap Services is a cost-effective way to advertise – whilst you will face initial investment costs, the long-term cost of vehicle wrapping is just a fraction of the cost of other marketing methods. It appears to be worth the initial cost too. According to experts, more than 70% of motorists are influenced positively by the products and companies that they see advertised on other vehicles, and 98% of people on the roads said they noticed truck ads. Just one car wrap could generate between 30,000 and 70,000 views per day!
Consider these figures against the stats related to other marketing methods available. Social media is big right now, yet only 45% of marketers think their Facebook efforts are effective. However, 74% of people do still use Facebook for professional purposes. Additionally, of the extensive online population, 80% of users never click on online banner ads and only 22.87% open marketing emails.
Tips for getting your vehicle wrapping right
To get the best out of marketing your business using your company van or fleet of vehicles, bear these tips in mind as they will ensure your investment counts and captures the attention for all the right reasons:
Be clear with your chosen font and format
Any piece of text on your vehicle wraps must be clear. Therefore, always select a font and format that can be easily read. Images should also be of a good quality. Remember too that other road users will need to keep their eyes on the road, so keep the information short and sweet, as well as clear so that everyone can read it at a glance, and from a slight distance. Less is often more! Don’t confuse the reader with too much information.
Your contact details must be present
As well as advertising what your business is about, vehicle wraps must also include contact information so that people who take your company’s message in also know the ways to get in touch to find out more. If you are providing a service or product that someone is interested in, they need to know how to contact you – make it easy for them. Most people in your audience won’t have the time to go looking for your details.
Make room for your logo
It’s crucial that your logo is placed in a prominent location of your vehicle wrap design, as well as big enough that onlookers with recognise it as your business’s emblem. This helps boost your company’s brand awareness so that people remember who you are and associate your logo with you.
Get your spelling and grammar checked thoroughly
Don’t begin applying the contents of your vehicle wrapping to your company van or fleet of vehicles before you’ve had everything thoroughly checked. Simple spelling and grammar mistakes can be easily avoided if you make sure everything has been looked over by yourself and another set of eyes before completion – mistakes can cost you more money than you might not have in your marketing budget, especially if you are having several or more vans wrapped.
