When you consider your marketing strategies, your social media profiles will be at the top of the consideration list. However, it’s common that most marketers struggle to boost their engagement rates on these accounts. Consider this. Most users of social media are browsing on their smartphones during their breaks, as they commute to and from work or are lounging around at home. This makes it extremely difficult for businesses to infiltrate their follower’s newsfeed in a way that they’ll engage with. However, there are several techniques you can employ to turn this around to your advantage.
Define Your Target Market
As with any aspect of business, you’ve got to know your audience to interact with them. Social media is a very personal network, and you’ve got to know what they want in able to give it to them. Before creating any future content posts, conduct research into your target market. Some key things to include in your research is the type of language you should be using as well as the format and layout of the articles themselves. This is one of the leading ways to boost your engagement rates.
Perfect Your SEO Techniques
With a larger following on your pages, your engagement rates will naturally increase. To increase your following, you need internet users to find your pages and your content. To achieve this, you need to ensure all your content is optimised for search engines. In your social media posts, your content and any other form of written content, ensure you conduct keyword research and implement it properly using proven methods. With a greater online presence, you’re sure to boost your engagement rates.
Utilize Online Tools
As you’re running a business, writing content may not be at the forefront of your mind. However, you’ll need to invest proper time into it to ensure it’s the highest quality for your readers. To help maximise your opportunities, there are a ton of online tools you can use to produce and optimise your content. If your content is already written, you’ll need to proofread and edit it to perfection.
This can be time-consuming which is why it’s highly recommended that you use a professional service. This also ensures accuracy. Website services, such as Paper Fellows, Big Assignments and State of Writing, provide you with exclusive access to a host of professional writers who can carry out these services to your exact requirements. For any future content, you can also invest in freelancers. These individuals are easily accessible, extremely flexible and can provide you with high-quality content to match your exact requirements, tailor made for your business. Some of the leading sites to consider, include; Upwork, Freelancer and People Per Hour.
According to the latest statistics, visual graphics such as images, photos and infographics can boost your engagement rates as much as 35%. This figure is not easily dismissed. Invest time in sourcing relevant and highly engaging images for your content posts, and you’ll naturally see an increase in your engagement rates. As a rule of thumb, avoid using free stock images where possible. You’ll always run a risk of copyright issues down the line which can seriously damage the credibility of your website. With this in mind, always use paid stock images or, an even better option, create your own!
Internet users will never go out of their way to interact with your content. Imagine the users mentioned in the introduction scrolling their feeds as they go about their days. They simply don’t have time. If you invest in social media plugins on your website or blog, your readers can easily share, like and comment on your posts with minimal effort, again, naturally boosting your social media engagement rates.
Implement Analytical Platforms
The process of tracking and monitoring the performance ratings of your content and social media posts have never been more important. With every post, you should always use analytics tools to check how effective they are with your readers. Using this information, you can see which posts are most successful. With these posts, you’ll want to replicate the format you have used including all the detailed aspects such as language and topic. This way, you’ll be able to generate continuously successful posts, boosting your social media engagement rates tenfold. To make things easier, all social media platforms comes with free analytical platforms built in for you to use.
Optimise Your Posting Strategies
Never underestimate the power of a posting strategy. This refers to the times you post your content, in relation to when the majority of your users are online. For example, if you’re a food blogger, the best times to post are just before lunch (11-2) and just before dinner (5-7). This is because users are going on their lunch breaks and waiting for dinner, a key time when people are scrolling their feeds. Alternatively posting between 9-11 is ideal as people are lying in bed scrolling. The more people that see your posts, the more people that will engage with them.