Online Marketing Strategies to Improve your Blog or Website

Guest writer David Chapman, an expert in pay per click advertising gives Your Coffee Break readers advice on online marketing strategies that will  improve your blog or website…

Successful women, with successful businesses need to develop effective blogs and websites in order to sell more of their products and more of their services on a regular basis. In a technologically-focused world, where internet domination is the key to creating a triumphant business in every industry, online reputation should be our main priority.

That said, there are still many women who either don’t plug into the power of online reputation via blogs and websites at all, or there are those who pay little attention to developing trends and new online marketing strategies for improving the blogs and websites that they own. Both sets of women need to readdress their priorities fast.

The following is a quick but effective guide to online marketing strategies, designed to help women take their already booming businesses just that one step further.

1. Use PPC Advertising to Drive Traffic to Your Site

One of the best ways of driving traffic to your site is to invest in PPC Advertising via Google AdWords. The best thing about Google AdWords is that there is no minimum spend required in order to run a campaign. This makes Google AdWords affordable for everyone and you can change how much you spend on a daily basis with just the click of a button.

Driving new customers or potential clients to your site via ecommerce PPC marketing is essential. The traffic that you get from PPC Advertising is highly optimized, (this means that the people who land on your site have more information about your site before they land on it and are therefore more interested in what it is you have to sell or offer).

With more traffic landing on your site every day, the better your site will rank on Google. This means, when someone is searching for something to do with your industry on Google, Google is likely to start valuing your site more in general and presenting it on the first page of Google more often. Few people click through to page two and beyond on Google, so getting your blog, website and business on the first page is really important. PPC advertising can help you to achieve this goal in record time.

There are plenty of companies which specialize in the management of PPC Advertising and which can provide further advice and support with regards to Google AdWords at any time. (See below for more information).

2.Create Quality and Original Content to Encourage People to Share Links to your Site

The more fresh and quality content you post to your blog or website every week, the better. Original content means that Google searches your site more often. Quality content means that people interested in your industry return to your site on a regular basis.

The more you can do to make sure that people come to your site for resource and research purposes, just as often as they do to buy something, the better. Websites, blogs, brands and companies that offer to help interested Internet users for free via their expert advice are those businesses that end up developing life-long clients and customers. These are the businesses that never go bankrupt.

3. Social Networking Buttons are Essential

If people are visiting your site more often because you are investing in PPC Advertising and because you are producing original, interesting content on a regular basis, you need to make sure that they can share what they read on your site. This means that you should place social networking buttons on every single page (and attach them to posts) so that it only takes the click of a button to share the information that you publish.

Internet users are lazy. Give them all the tools they need to make sure that your site and business finds its way around the Internet without you having to lift a finger.

4.Weekly Online Marketing Research is Important

You don’t have to spend lots of time researching into new trends in online marketing on new online advertising strategies put forward by Google AdWords and the like, but a weekly check-in to what is going on in the online advertising industry is a very good idea.

Reserve just 15 minutes of your week to log on to sites which specialize in online marketing and you will soon find that fresh ideas for highlighting the positive attributes of your business online really start to make a difference to your site’s popularity and your number of monthly sales.

David Chapman is an expert in PPC Advertising and able to offer assistance in the management of Google AdWords Campaigns at any time. To learn more  on online stratagies to improve your site visit webrageous