3 Reasons Your Blog Isn’t Getting Any Readers

3 reasons your blog isn’t getting any readers

3 reasons your blog isn't getting any readers

Every blogger-to-be has the same end goal – to gain steady, loyal readership, and to maybe grow into a well-known blogger, in the ranks of those invited to New York Fashion Week and landing luxurious brand partnerships.

Although not every blogger will reach this level of online notoriety, there are three pitfalls that you can avoid to ensure that your blog doesn’t end up a total flop within the first month of launching.

Interested? Read on for the top three reasons why your blog isn’t getting any readers, and how you can set up your blog for success from day one.

Your blog doesn’t have a social media presence

Back in the early days of blogging, eye-catching images and thoughtful posts were enough to garner readership and online engagement. However, the prevalence of social media has made it clear that no social media presence equates to less credibility when it comes to blogging. Before launching your blog, set up social media accounts on Twitter, Facebook, Instagram and Pinterest, and commit to posting relevant content to these channels – in addition to your blog – at least three times a week. Creating inbound links to your blog will instantly boost your readership and brand visibility.

You don’t post consistently

Let’s face it – the majority of us don’t blog full-time. Between balancing your job, social life, personal obligations and blog, time can become cramped – and fast. It’s easy to find every excuse in the world as to why you aren’t posting regularly, but combat this by putting together a set content calendar that works for you. This might look like posting once a week, three times a week, or every day. Whatever posting frequency works for you, be sure to stick with it – your readers will notice and appreciate your unwavering consistency.

Your content isn’t authentic or original

The blogosphere is more connected than you may think, and fellow bloggers and readers will quickly catch on if you’re gleaming a bit too much inspiration from another source and applying it to your own content. How many more closet tours can one more blog endure? Fight the urge to blend in with what other bloggers are posting and set aside one time a week to write down three original ideas for future content. This might be a new recipe that you just whipped up on your own, unique party planning tactics, or a DIY project. As long as the content is uniquely “you” and coming from the heart – not the masses – your readers will appreciate it.

Lindsay Shoemake

Lindsay Shoemake currently works in the media industry in Atlanta, where she manages a robust client roster on a daily basis. When she's not working, Lindsay is the founder of career-lifestyle site That Working Girl, along with her personal blog, Lindsay, Lively. She enjoys a great cup of coffee, traveling and helping other women attain their greatest career goals.