Top 10 Best-Selling Luxury Men’s Fragrances for Valentine’s Day

Perfume is one of the most popular gifts for Valentine’s Day. However, with so many fragrances and brands to choose from, picking the right one can easily become a tricky task.

As a result, we have rounded up the top best-selling luxury men’s fragrances for Valentine’s Day.

DIOR Sauvage is set to top the UK’s men’s fragrance charts for Valentine’s. The aromatic fougere scent was launched in 2015 by Johnny Depp and has been the UK’s favourite men’s fragrance for the past few years, and is set to continue to be the most popular Valentine’s gift for men this year. 

In second place is Chanel Bleu de Chanel Eau de Parfum and HUGO BOSS BOSS Bottled Eau de Toilette Spray is third according to beauty industry data compiled by online retailer Escentual.comRabanne 1 Million Parfum is fourth and in fifth place is the classic fragrance Jean Paul Gaultier Le Male.

No 1
DIOR Sauvage Parfum Spray 60ml £96.00 at

The nation’s favourite fragrance for Valentine’s 2024 is Sauvage Eau de Parfum by Dior which was first launched in 2018. It is an Amber Fougere fragrance for men. The nose behind this fragrance is François Demachy. Johnny Depp is the face of the campaign.

Top note is Bergamot; middle notes are Sichuan Pepper, Lavender, Star Anise and Nutmeg; base notes are Ambroxan and Vanilla.

No 2
Chanel Bleu de Chanel Eau de Parfum 50ml £81.00 at

Bleu de Chanel Eau de Parfum by Chanel is a Woody Aromatic fragrance for men which launched in 2014. Top notes are Grapefruit, Lemon, Mint, Pink Pepper, Bergamot, Aldehydes and Coriander; middle notes are Ginger, Nutmeg, Jasmine and Melon; base notes are Incense, Amber, Cedar, Sandalwood, Patchouli, Amberwood and Labdanum.

No 3
HUGO BOSS BOSS Bottled Eau de Toilette Spray 100ml £68.85 at

Boss Bottled by Hugo Boss is a Woody Spicy fragrance for men and was launched back in 1998. One of the oldest and most iconic men’s fragrances in the top 10 with a distinctive fresh smell. The top notes are Apple, Plum, Lemon, Bergamot, Oakmoss and Geranium; the middle notes are Cinnamon, Mahogany and Carnation; the base notes are Vanilla, Sandalwood, Cedar, Vetiver and Olive Tree.

No 4
Rabanne 1 Million Parfum Spray 100ml £74.35 at

1 Million by Paco Rabanne is a Woody Spicy fragrance for men. When it launched back in 2008, Million was known as ‘the fragrance to be wearing’, and over a decade later, it’s still at the top spot coming in at number 4.

Top notes are Blood Mandarin, Grapefruit and Mint; middle notes are Cinnamon, Spicy Notes and Rose; base notes are Amber, Leather, Woody Notes and Indian Patchouli.

No 5
Jean Paul Gaultier Le Male Eau de Toilette Spray 75ml £51.85 at

The first ever Jean Paul Gaultier male fragrance, with the bottle-shaped to resemble a man’s stature. Le Male by Jean Paul Gaultier is an Amber Fougere fragrance for men and was launched in 1995. Top notes are Lavender, Mint, Cardamom, Bergamot and Artemisia; middle notes are Cinnamon, Orange Blossom and Caraway; base notes are Vanilla, Tonka Bean, Amber, Sandalwood and Cedar.

No 6
CREED Aventus 50ml £210.00 at

Aventus by Creed is a Chypre Fruity fragrance for men. Aventus was launched in 2010.  Top notes are Bergamot, Black Currant, Apple, Lemon and Pink Pepper; middle notes are Pineapple, Patchouli and Moroccan Jasmine; base notes are Birch, Musk, oak moss, Ambroxan and Cedarwood.

No 7
Rabanne Invictus Eau de Toilette Spray 50ml £50.15 at

Invictus by Paco Rabanne is a Woody Aquatic fragrance for men. Invictus was launched in 2013. Top notes are Sea Notes, Grapefruit and Mandarin Orange; middle notes are Bay Leaf and Jasmine; base notes are Ambergris, Guaiac Wood, Oakmoss and Patchouli.

No 8
Montblanc Explorer Eau de Parfum Spray 30ml £31.45 at

Explorer by Montblanc is a Woody Aromatic fragrance for men. Explorer was launched in 2019. Top notes are Bergamot, Pink Pepper and Clary Sage; middle notes are Haitian Vetiver and Leather; base notes are Ambroxan, Akigalawood, Indonesian Patchouli Leaf and Cacao Pod.

No 9
Yves Saint Laurent Y Le Parfum 100ml £93.50 at

Y Le Parfum by Yves Saint Laurent is an Amber Fougere fragrance for men which launched in 2021. Lenny Kravitz was the face of this campaign. Top notes are Apple, Aldehydes, Grapefruit and Ginger; middle notes are Sage, Lavender and Geranium; base notes are Tonka Bean, Cedar, Olibanum and Patchouli.

No 10
Prada Luna Rossa Ocean Eau de Toilette 50ml £55.25 at

Luna Rossa Ocean by Prada is a Aromatic Fougere fragrance for men. Luna Rossa Ocean was launched in 2021. American actor Jake Gyllenhaal is the face of the campaign.

Top notes are Bergamot, Pink Pepper and Artemisia; middle notes are Lavender, Iris, Sage, Suede and Saffron; base notes are Musk, Caramel, Haitian Vetiver and Patchouli.

Anabel Cooper

Anabel is a graduate of King’s College London and upon graduating, she set out on a journey to inspire and empower women through her words. Besides working as a digital marketing expert, Anabel is a freelance copywriter.