Best Products for TikTok’s Latte Makeup Trend

The #LatteMakeup trend has gone viral on TikTok with nearly 800 million views. In the past month alone there have been millions of beauty tutorials posted, giving a step-by-step guide on how to create a make-up look that has the colour and consistency of a creamy caramel latte. 

As a result, sales of terracotta bronzers, neutral shade concealers, nude eyeshadow palettes, and beige lipsticks have shot up.


Online beauty retailer Escentual.com has put together six of the best-selling key products for this summer’s #Lattemakeup look. 

BarreMinerals Mineralist Eyeshadow Palette 6 x 1.3g – Pictured Above Shade “Sunlit” £23.80 at Escentual.com
www.escentual.com/bareminerals/makeup/eyes/eyeshadow/bareminerals259/

The “Sunlit” palette is perfect for the latte look as it features a light neutral-toned matte eyeshadow, plus a caramel brown. It also has four complementary darker neutrals it should work for a variety of skin tones. Each long-lasting shade is highly pigmented and packed with mineral-rich ingredients. With its natural ingredients, each shade soothes and de-puffs the eye area due to its cooling cucumber extract while moisturizing borage oil softens skin and antioxidant-rich algae protects against environmental stressors. 

Urban Decay Stay Naked Quickie Concealer 16.4ml£23.80 at Escentual.com
www.escentual.com/urban-decay/face/concealers/urbandecay201/

This concealer has 20 shades that work for the latte trend, running from Ultra Fair to Medium, they all deliver a smooth creamy appearance on the skin which is the trademark of this makeup look.

This concealer is a combination of makeup and skincare. It’s waterproof, humidity resistant, and transfer resistant, creating a long-lasting flawless look. Its vegan formulas include the infusion of vitamin E, which provides all-day hydration and prevents the clogging of pores on your skin. This nourishing formula is perfect for combatting the heat from the summer sun. 

Givenchy Le Rouge Sheer Velvet 3.4g – Pictured Above Shade 9 Beige Sable £28.90 at Escentual.com
www.escentual.com/make-up/lips/givenchymakeup278/

Shade 9 Beige Sable is the perfect shade for this look. Neutral matte and with consistent colour and texture. There are also a lot of other shades that work for darker skin tones – 10 Beige Nu and 16 Nude Boise, for example.

Le Rouge is enriched with Vitamin E and mango butter, so should be long-lasting and easy to apply. 

Guerlain Terracotta Bronzer 10g £39.10 – In Shade 01 Light Warm at Escentual.com
www.escentual.com/guerlain/make-up/bronzer/guerlainmakeup338/

There is a wide range of bronzers that work for the Latte look – 01 Light Warm for lighter skin, and 03 Medium Warm for darker skin. It’s the perfect addition to give skin that airbrushed appearance which is all part of this look. This pressed powder bronzer effortlessly enhances the complexion, delivering a lasting glow that looks incredibly natural, plus it combines makeup and skincare.

Infused with nourishing Moroccan argan oil, it ensures a smooth and comfortable application while providing hydration to your skin. This bronzer offers a wide range of shades, achieving a sun-kissed look. 

Clarins Wonder Perfect Mascara 4D 8ml £22.00 at Escentual.com
www.escentual.com/clarins/clarins-make-up/mascara/200272/

The mascara offers the colour Perfect Brown, which adds the best bronzy tint to your summer makeup routine to recreate the espresso-like colour for the latte look. Clarins Mascara is the all-in-one mascara that volumises, lengthens, curls and defines lashes when applied, thanks to its natural formula.

Infused with wax derived from the cabbage rose, it coats each lash, creating a stunning curl that brings out your eyes. The lash-boosting complex nourishes and strengthens lashes, appearing visibly thicker, even after removing the mascara.

With the addition of mineral pigments that ensure long-wearing and smudge-free colours. 

Yves Saint Laurent Crushliner Waterproof Stylo Eyeliner 0.35g £20.40 at Escentual.com
www.escentual.com/yves-saint-laurent/makeup/eyes/eyeliners/yslmakeup142/

The eyeliner offers several shades, including the Brun Universel, which is the perfect brown for a summer faux freckles design, or to accent and highlight the appearance of the eye with a bronzy look. Its waterproof and buildable formula offers a spectrum of shades to suit every eye colour, ensuring versatility and creativity for all makeup looks. The smudge-proof and transfer-resistant eyeliner is enriched with pomegranate extract, creating a highly pigmented brown colour. 

Anabel Cooper

Anabel is a graduate of King’s College London and upon graduating, she set out on a journey to inspire and empower women through her words. Besides working as a digital marketing expert, Anabel is a freelance copywriter.