Discover Skin Flooding with Bedew Skin

If you’re yet to discover ‘skin flooding’, a beauty trend that’s been doing the rounds on TikTok for some time now, you’re missing out on a simple but effective hydrating routine that could transform your skin. 

The basics of skin flooding is to use a humectant ingredient – such as hyaluronic acid – as a substance to draw water into the skin. This is followed by an emollient product – think creamy moisturisers. 

If, like me, you have dry skin, this simple routine will add some much-needed hydration to your complexion for a lasting juicy glow. This can be topped up throughout the day with a toning mist to boost moisture on the go. 

If you’re looking for a one-stop-shop for your new skin-flooding routine – Bedew Skin offers an affordable collection of products that cover the hydration basics for beauty beginners and junkies alike.

The skincare brand was founded by Rachael Robertson – a clinical research analyst in wound care. Rachael’s also trained as a facialist alongside this day job, which then led to the creation of her own skincare line. Bedew was born from Rachael’s desire to tackle the acne she’d been combating since her teens, taking her wealth of experience to create an affordable collection of cruelty-free products for all skin types.

We all know a good skincare routine starts with a clean face, and this requires an effective cleanser. Bedew’s iteration is their Almond Oil Cleanser which I can report is as good as my go-to cleansing balm that costs twice the price from a leading brand. Before buying into balms, I thought all cleansers left skin feeling tight and stripped. Then I switched my foaming cleanser for a balm on a whim and realised the hydration process can begin during cleansing.

The ingredient list in Bedew’s formulation is impressive: squalene, glycerin and organic shea butter work together to nourish and soften. For acne-prone skin, there is Willowbark extract, which works like salicylic acid to treat breakouts. Then there are enzymes to gently buff dead skin and teeny-tiny grains that softly slough.

Once your face is clean, it’s time for the humectant in your skin flooding routine. This is when to reach for Bedew’s The Hyaluronic Hydrator. Labelled as a ‘big glass of water for the skin’, this clear liquid serum is more liquid and less sticky than other Hyaluronic serums I’ve trialled, making it ideal for breakout-prone complexions. It’s packed with some of nature’s most effective ingredients – rose flower water to soothe, manuka honey extract to regulate pH levels and liquorice to brighten. Adding 3-4 drops of this serum to damp skin will amp up hydration levels ahead of moisturising.

Once your skin has soaked in all that serum, it’s time to moisturise with Bedew’s does-what-it-says-on-the-tin The Moisturiser. With a beautiful, almost-whipped texture, this comforting cream is suited to all skin types and designed with a range of vitamins, oils and extracts to deeply hydrate. Like the rest of the products in the Bedew range, this product drenches the skin with moisture, without leaving a greasy residue, making it ideal for spot-prone skin. 

To give skin a smooth glass-like visage we also suggest using an exfoliating mask, such as Bedew’s Instant Enzyme Peel. Using this once or twice a week melts away dead skin cells and allows your serum and moisturisers to penetrate the skin deeply. This clear gel formulation uses gentle fruit enzymes to exfoliate and works in just 10 minutes. Simply smooth on, allow the enzymes to work their magic, then remove with a BeDew cleansing cloth to reveal a fresh-faced glow.  

That’s a simple skin flooding routine for beginners., You can incorporate a mist to top up hydration levels throughout the day if you like, too. The time to trial skin flooding is now – a juicy, dew-like complexion is waiting for you. 

Sophie Green

Sophie Green is PR Manager for a designer flash sale website and part-time fashion blogger, having founded her fashion and shopping blog in 2012. Finding a passion for the industry at a young age, Sophie studied Fashion Communications at university and has worked in the industry for over a decade, heading up the PR departments of several fashion and fine jewellery brands. Through her fashion blog she has worked on campaigns with brands including UGG Australia, La Redoute and Headmasters and counts sitting opposite Anna Wintour at the Topshop Unique LFW show as a career highlight! Outside of work Sophie likes to unwind by hitting the gym for a boxing class or ‘researching’ the best G&T’s the capital has to offer. Her fashion obsession is sequins, with an entire section of her wardrobe dedicated to all things-sparkly!