Top Tips for Tattoo Artists to Grow Their Businesses

If you’re one of the UK’s 2,000+ tattoo artists, there is a good chance that you have ambitions of starting a business. 

As is shown by the fact that many side hustles have turned into famous businesses, there is nothing wrong with starting small. However, you will need to establish a winning strategy that gives your company a chance to thrive. Here’s how to do it in style.

Build An Inspirational Studio

When looking to take your business to the next level, it’s important to consider the whole experience. Your skills as a tattoo artist are only half of the battle. You need to create a welcoming studio with comfortable seating and lots of artwork on the wall.

Ultimately, though, clients will judge the business based on the results. Choosing the best tattoo inks and equipment while maintaining good hygiene is essential. This will enhance the hopes of gaining repeat customers while also building a better reputation.

Alternatively, you could go mobile with a van. This option can open your business up to an entirely new audience.

Develop Your Marketing Strategy

Every business relies on a strong marketing strategy. Tattoo companies are no different. Therefore, it’s vital that you create a strong social media strategy and an effective website. SEO will ensure that your business is seen by hot leads in the research phase.

A lot of your business will come from the local audience. So, understanding your target market and knowing where to put posters and other marketing materials will serve you well. As well as gaining new customers, it’ll allow you to do it in a cost-effective way.

Boosting the attraction of your business will increase customer bases. Better still, it may allow you to charge more for your services.


The harsh reality is that there is a limit on how many clients you can see in a given week. After all, you only have one pair of hands. So, if you have found that your books are regularly full, it may be time to hire some employees. This is a key step for business growth.

Any employees will be representing your brand. So, it’s vital that you know what to look for in a tattoo artist. Meanwhile, you may want the most important clients for yourself and charge extra. The new tattoo artists can provide a more affordable option for simpler designs.

A winning receptionist could be a great investment too. They can manage your schedules and admin, leaving you with more time for producing tattoos.

Consider Additional Revenue Streams

Finally, you could transform the future of your business with additional revenue streams. For starters, there may be opportunities to launch merchandise or paid content. This could even extend to courses that teach aspiring tattoo artists.

Alternatively, you could do more with the business model itself. Turning it into a franchise is one option. Another is to rent out a part of your tattoo studio to another artist. The additional revenue sources are unlocked with minimal effort on your behalf, which is ideal.

When combined with some of the other steps above, you should find that your business is ready for the next level.

Sarah Landrum

Sarah Landrum recently graduated from Penn State with degrees in Marketing and PR. Now, she's a freelance writer and career blogger sharing advice on navigating the work world and achieving happiness and success in your career. You can find her tweeting on her coffee breaks @SarahLandrum