Former Ted Baker Designer Jodie Fleischmann Launches Own Fashion Label

Former Ted Baker designer Jodie Fleischmann launches own fashion label

Tori Michaels

It’s that time of year when we’ve had our fix of summer bargains, are sick of seeing messy sale racks on the shop floor and now can’t wait to see what Autumn holds for fashion! Say hello to Tori Michaels; a sleek new womenswear brand created by Jodie Fleischmann – previously of the Ted Baker womenswear design team. Jodie has launched a AW15 capsule collection of twenty pieces ranging from sharp blazers, capes, tux shorts to classic dresses with a twist. Fabric trends include leather, fur, mesh and faux croc all at attractive, affordable price points. The focus on Jodie’s line is sharp tailoring with a luxe feel; ideal for women who are bored of throwaway trends and are now ready to invest in a timeless look for the new season.

In muted shades of black, white, camel and nude, this versatile range exudes elegance with an edge and has a Celine-slash-Victoria Beckham vibe about it. Take the The Chic Contrast dress; a white cap sleeved fitted shift dress with a peep of blush underneath the asymmetric hemline making it a great day-to-night choice. It is also smart enough to be worn to a more formal event – although best not to outshine the bride at a wedding.

The One and Only gown is a nude, long, column dress with a high neck and scooped cowl neck at the back showing off your bronzed Summer shoulders. Classic yet subtly sexy this is a dress that would get people talking.

The Frill of It is a more coquettish dress yet is still not overly revealing; just a sliver of sheer panel to show off a hint of cleavage and round the lower thigh before it flares out to above the knee. You would dig this out again and again, it is simple yet alluring without giving too much away.

Tori Michaels London has great weekend wear too that will ward off the chill come the colder seasons: leather leggings, fur trimmed jackets and chic capes. There are trans-seasonal pieces such as the sleeveless coat and bomber jacket in faux croc with ‘scuba mesh’ sleeves.

Worth a mention is the crisp white jumpsuit with three quarter length sleeves and cut out back, i’s the most stylish jumpsuit around and would make anyone feel like a celebrity – just team with massive shades and red lipstick to nail that chic South of France look.

As the separates are quite simple, if you do like wearing colours you can really go to town with your accessories as they will look great with big earrings, stacked bangles, bright clutches or shoes, pastel nails or bright lips (just don’t wear all at once!)

The Work to Play top sums up Tori Michaels London. This collection is ideal for that city-chic working woman who is looking for investment pieces she can mix and match and take from the office to that hot new rooftop bar or a spontaneous after work date.

Prices range from £50 – £185 and the Tori Michaels London AW15 collection will be available online at www.torimichaels.co.uk and retail at Topshop, Oxford Circus London from the 2nd of August. Get there promptly and take a look at this ever so wearable new brand for yourself.

Lucy Lerner

Lucy is a writer and business owner from London. A lover of books, fashion, celebrity gossip, Italian food and googling the most efficient anti-wrinkle eye creams . When not doing any of the above or being a mum to a vivacious toddler, Lucy can be found glued to her ipad watching a crime series on Netflix.

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