The 21st century has seen the advent of online marketing and digital advertising in a massive way. Almost everything we do is online these days. As a business owner this might mean that you think print marketing and other traditional offline advertising techniques are a thing of the past. You would be wrong. Whether you want to print a booklet for your next trade event or use an online printing service to print leaflets for a direct marketing campaign, print marketing still has a lot to offer.
Here, we give you 5 reasons why:
1. Stand out from the crowd
As most people expect to be hit with advertising through social media and digital means in the modern world it makes online booklet printing an attractive proposition for any business looking to stand out from the crowd. Print marketing is a way to reach those people who are not reached by modern digital means, whilst also giving something different to those that have become accustomed to only seeing advertising online. There is so much information out there, and so much advertising, that it is easy to feel ignored. Providing something physical with creative print marketing is a great way to engage and make genuine connections with people who could become your future customers.
2. Print is more likely to be read
There is something definitive and nostalgic about print that makes it much more likely to be read than a digital advert. Think about how easy it is to forget about an online article you want to read, even if you’ve bookmarked it, and compare that with a physical newspaper lying on the coffee table that you will get to that day because it is sat in front of you. This works with advertising too. Digital marketing takes place at such a fast pace that it is easy to miss the critical message or only see small bits of what the business actually wants you to see. If you don’t capture the reader within seconds online, you’ve lost them to the next exciting thing. Print marketing on the other hand, gets read.
3. A high response rate and success
Print marketing still works! When compared with online banners, newspaper ads, website marketing, and promotions via social media platforms, print marketing provides a high ROI. There are costs associated with printing brochures and mailing printed materials to customers and potential customers, but with a high response rate you are likely to succeed. Investing in managed printing services is well wroth it. There is a still a novelty associated with receiving something printed in the post, and this can lead to people checking out what you’re all about, increasing your lead capture and potential sales as a result.
4. A tangible, sensory experience
There is something beautiful about print. Having something in your hand that you can touch, the smell of something freshly printed that is hard to describe, the potential for bright colours, vibrant imagery, different types of textures and feel. It is a completely different experience to reading something online or on your phone. This is what helps print marketing to remain as relevant today as it always has been, despite the increased competition for attention with online marketing. Your customers and potential customers are more likely to read something that is physically in their hands and follow up with what you want them to do, than they are if you send them an email that might get lost in their spam folder or clicked on and forgotten about.
5. Print is appealing to all
From luxury customers to young new clients and everything in between, print remains an appealing format to everyone. It doesn’t seem to matter how old you are, what you earn, or where you come from, holding something printed in your hand still matters. An exciting innovative print marketing campaign can make a big impact on a person as soon as it lands on their doorstep. It gives them something they can refer back to if it’s in the form of a company brochure or printed booklet. It provides them with all the information they need to make the next move and get in touch with your company. It is an extension of your brand and brand image. It means more.
As you can see, print marketing still packs a big punch! Booklet printing in the UK is still a very popular service for many businesses across myriad industries. It can sometimes get lost in the deluge of online marketing, but if you think about it, print and traditional offline means of advertising stand out from the crowd more than they ever did before. If you can combine a clever and creative print marketing solution for your business, alongside your digital marketing techniques, you could be onto a real winner with existing and potential customers.