Expert Says AI and DNA Could End the Era of One-Size-Fits-All Skincare

Expert Says AI and DNA Could End the Era of One-Size-Fits-All Skincare

May 6, 2025

Your unique skin deserves a unique routine – here’s how science makes it happen

Have you ever wondered why that expensive face cream works wonders for your friend but does nothing for you? The answer might be in your DNA. As beauty shoppers increasingly seek personalised solutions, a skincare revolution is happening at the crossroads of artificial intelligence and genetic testing. “Most people waste hundreds of pounds on products that aren’t right for their skin type,” says Ryan Porter, skincare expert at Fat Cow Skincare, a brand specialising in natural tallow-based skincare products. “But now, AI-powered genetic analysis is changing the game by creating truly personalised skincare routines.” Ryan Porter explains how this technology works and why it could transform your bathroom cabinet for good.

DNA-Based Beauty: How It Works

The process is simpler than you might think. First, you take an affordable DNA test like Skin Genome or use the health add-on if you’ve already done 23andMe. These tests analyse your genetic markers for various skin traits and conditions. “These tests look at hundreds of genetic markers that influence everything from collagen production to inflammation response,” explains Porter. “They can tell if you’re more likely to develop conditions like eczema, premature aging, or acne based on your genetic code.”

Once you have your results, this is where AI comes in. Specialised algorithms analyse your genetic data and create personalised skincare recommendations tailored specifically to your DNA.

What Your Genes Reveal About Your Skin

Your DNA holds important clues about your skin’s natural tendencies that you might not even realise:

Ageing Process: Some people have genes that break down collagen faster, making them more prone to early wrinkles.

Sensitivity Levels: Genetic markers can reveal if you’re naturally more reactive to certain ingredients.

Hydration Needs: Your DNA influences how well your skin retains moisture.

Sun Damage Risk: Some genetic profiles show higher susceptibility to UV damage and pigmentation.

Acne Tendency: Certain genes affect oil production and inflammation response.

“I had a client who spent years using anti-acne products when her DNA test revealed she actually had rosacea-prone skin,” Porter says. “Once she switched to anti-inflammatory ingredients, her skin cleared up within weeks.”

How AI Creates Your Perfect Routine

Not only does the AI identify problems – it creates solutions. After analysing your genetic data, the technology recommends:

Specific Ingredients: The AI identifies which active ingredients will work best for your genetic makeup.

Product Types: Whether you’ll benefit more from serums, creams, or other formulations.

Routine Structure: How to layer products and how often to use them based on your skin’s needs.

Ingredients to Avoid: Components that might trigger reactions based on your genetic sensitivities.

“The days of one-size-fits-all skincare are over,” Porter notes. “AI can process thousands of data points about your skin and match them with thousands of ingredients to find your perfect formula.”

Benefits Beyond Better Skin

Using AI and DNA for skincare offers advantages beyond just improving your complexion:

Money Saver: Stop wasting cash on products that won’t work for your specific skin type.

Time Efficient: Skip the trial-and-error period that most people go through.

Future-Proofing: Your genetic predispositions won’t change, so this information remains valuable for life.

Preventative Care: Address potential skin issues before they become visible problems.

“Think about it – the average person tries 5-7 different products before finding one that works. With DNA testing and AI, you can get it right the first time,” Porter explains.

How To Get Started Today

For anyone interested in trying this approach, Porter recommends these steps:

  1. Choose a reputable DNA test specifically designed for skincare insights like Skin Genome, or use 23andMe‘s health add-on option.
  2. Follow the simple swab test instructions and send it off for analysis.
  3. Once you receive your results, use one of the growing number of AI skincare platforms that can interpret genetic data.
  4. Look for products that match the AI recommendations for your genetic profile.
  5. Keep track of how your skin responds and provide feedback to the AI system, which will refine its recommendations over time.

Ryan Porter says: “This is just the beginning of what AI and genetics will do for skincare. Within five years, I expect these DNA tests to become as common as skin type quizzes are today. We’ll see smart mirrors that scan your face daily and adjust your routine based on environmental factors, stress levels, and hormonal changes – all while considering your genetic baseline. The future is more than simply personalised skincare; it’s adaptive skincare that evolves with you. Eventually, brands will create custom formulations unique to your genetic code, produced on demand. The days of guesswork in skincare are numbered.”

Rachel Bartee is a freelance writer dreaming of a tour around the world to write a story of her greatest life adventure. For the time being, she feels inspired by her daily yoga sessions and her career in copywriting.