Dermatologist Reveals 12-Step Skincare Routine as Brits Chase Anti-Ageing Results
Brits are more focused than ever on anti-ageing but while our bathroom cabinets are overflowing, our confidence is hitting a snag. Millions of us are caught in an expensive “buy and hope” cycle—hoarding high-tech serums and miracle creams without actually knowing how to make them work their magic. We’ve got the gear, but we’re still missing the manual.
Searches for “anti ageing treatments” have surged by 5,000% in the past month, signalling a sharp rise in public interest in skin longevity and ageing prevention. But despite this spike, new data suggests most people are still relying on skincare alone, without progressing to clinically proven anti-ageing treatments that may deliver more visible results. A study by YouGov was analysed by Dr Conal Perrett, consultant dermatologist at The Devonshire Clinic, highlights a widening gap between consumer expectations and outcomes, with experts warning many are effectively “stuck” at the first step of their anti-ageing journey.
While 60% of UK adults regularly purchase skincare, the vast majority are not progressing to advanced treatments, raising questions about whether consumers are getting the results they expect from increasingly complex routines. Dr Perrett said: “There’s a widespread misconception that skincare alone can deliver significant anti-ageing results. In reality, many people are investing consistently but not seeing meaningful change because they’re stopping short of the treatments that can make a real difference.” He also points to a broader issue: confusion over how skincare should actually be used.
To address this, Dr Perrett outlines a structured, doctor-led approach to adult skincare designed for adults, aimed at supporting skin health, barrier function and anti-ageing outcomes more effectively.
Dr Conal Perrett’s 12-step adult skincare routine
Morning routine
- Cleanser – Removes sweat, oil, bacteria and overnight products, creating a clean base for active ingredients.
- Toner – Modern formulas hydrate, rebalance pH or deliver light active ingredients.
- Treatment serums – Target concerns such as hydration, pigmentation or oil control; apply from thinnest to thickest texture.
- Eye cream – Supports hydration in the delicate under-eye area.
- Moisturiser – Locks in hydration and supports the skin barrier.
- Suncream – Protects against UV damage, which accounts for up to 80–90% of visible skin ageing; SPF 30+ recommended daily, even on cloudy days.
Evening routine
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- Cleanser – Double cleansing may help remove SPF, make-up and impurities.
- Toner – Hydrating or lightly exfoliating depending on skin type.
- Treatment products – Retinol, AHAs/BHAs or prescribed actives, often used at night due to increased sun sensitivity.
- Hydrating serum – Helps minimise irritation and support skin recovery.
- Moisturiser – Seals in treatments and prevents dryness.
- Facial oil – Applied last to lock in moisture and actives.
Dr Perrett added: “We’re seeing a clear gap between ambition and action. People want to look fresher and more youthful, but concerns around safety, misinformation, or looking unnatural are holding them back from taking the next step.”
The research also highlights a gender divide in engagement. While 78% of women use skincare regularly, the figure drops to 42% among men. At the same time, effectiveness is now the dominant factor in product choice, with nearly half of consumers prioritising results over price and natural ingredients.
Despite this demand for efficacy, uncertainty remains a major barrier to advanced treatments.
Dr Perrett said: “Patients today don’t want dramatic changes. They want to look like a fresher version of themselves. The trend is moving towards natural, preventative approaches, but education is key.”
With interest in anti-ageing at record levels, experts say clearer guidance could help bridge the gap between skincare habits and visible results.
As Dr Perrett concludes: “Closing this gap is about giving people clear, medically-led guidance so they can make informed decisions, rather than relying on trial and error with products alone.”