Alpine Blonde is this Winter’s Biggest Hair Colour Trend

Icy blonde tones have been everywhere this winter season, but as we hit the slopes for skiing season the colour temperatures appear to be dropping as we see a new shade of ‘Alpine Blonde’ emerging. 

Celebrity hairstylist, and Bblonde Brand Educator, Jason Collier, says “Alpine Blonde is a totally cool shade of blonde that suits all skin tones, hairstyles, and lengths.

“Think Scandi vibes, chic and minimalistic that stands out even against the white of the slopes. After achieving the shade – which can take a bit of work if you have dark hair – you’ll be jetting right off into skiing season and never looking back!”


“When it comes to getting your hair this blonde it’s not a one job process. Sometimes this can take multiple sessions so I would advise that you take extra care for your hair during and after these sessions. To get the look, you’ll need an all-over blonde bleach, completed over a few sessions.” 

The key is to take your time and not bleach it too quickly, otherwise you can over process the hair. Begin the process with the Jerome Russell Bblonde Ultra Blonding Kit (Boots £7.99) the ultimate salon quality bleach. This kit is formulated with Jplex technology and avocado oil to achieve the brightest, strongest blonde whilst protecting and strengthening the hair fibres from within and hydrating hair for a gorgeous shine. It works best on light brown to dark brown hair, is super easy-to-use and lightens the hair by up to nine shades, helping you to achieve Alpine Blonde as quickly as possible.

To ensure your hair stays healthy it also contains a conditioning shampoo to cleanse and condition, leaving hair vibrant, shiny, and looking fabulous! 

Jason says: “I would be tempted to say that a toner is the most important step in achieving this look. The Jerome Russell Bblonde Atomic Blonde Toner (Boots £4.99) will improve your shade and condition whilst neutralising yellow and brassy tones. On trend and stylish, this toner will last up to eight washes, giving you that Atomic Blonde, as well as ensuring your hair stays ski slope ready for as long as possible.”

Rachel Bartee

Rachel Bartee is a blogger and freelance writer dreaming of a tour round the world to write a story of her greatest life adventure. For the time being, she feels inspired by her daily yoga sessions and studies Interpersonal Relationships.