Lauren Conrad is about to have her New York Fashion Week moment!
Lauren Conrad has a very big evening ahead of her. The fashion designer will hold her very first NYFW show tonight at 7 pm where she will unveil the LC Lauren Conrad Runway Collection, an exclusive, limited edition capsule by Lauren Conrad.
“Designing and seeing this capsule collection come to life has been an incredible experience,” Conrad, 29, shared in a statement. “The aesthetic follows the easy, whimsical style of my Kohl’s brand, but we’ve elevated this collection through amazing fabrications, vintage inspired pieces, and intricate detailing.”
Though her line has been around for five years this is the first time the former Hills star has shown at NYFW. “It’s sort of an elevated version of the line,” she said in an interview. And good news if you can’t make it to the show. It will feature a live stream with a shoppable runway immediately available after the show on LCRunway.com. “Everyone can tune in and get frontrow seats to the runway show, and it also includes backstage so hopefully things go smoothly. And then immediately it’s shoppable, which is really exciting.” Plus with all price tags in the $12 to $200 range, it is bank account friendly.
“We are thrilled Lauren has created an elevated yet accessible collection that speaks to the trends of the moment and offers our customers a taste of Fashion Week designer style,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “The Runway capsule seamlessly blends high fashion with looks our customers love from the LC Lauren Conrad brand in wearable, affordable pieces that are sure to be coveted.”
We’ve really watched Lauren Conrad evolve from drama queen teen (sorry LC, we know it was encouraged) to a smart, young professional woman with a great head on her shoulders. She’s managed to go from a reality star to running an empire with her many books, fashion lines, crafting, and website.
She’s done a few television appearances here and there, but she’s stayed away from making that a part of her career. She didn’t want to fall back on her celebrity status, and in fact, Lauren had to work extra hard to prove she was more than just a celebrity. She told Cosmopolitan earlier this month: “Television was just sort of an accident … I never felt really strongly about it. But fashion is something I feel passionate about. If I hadn’t done TV, I still would have ended up in the [fashion] industry, but I definitely wouldn’t be in the position I am now.”
Looks like it worked out just fine.