It’s no surprise the craft beer scene has taken off across the world in recent years. From Brooklyn to London, Shanghai to Sao Paulo you can find a series of trendy craft brewers equipped with top-quality brewery boilers, which are installed by boiler installation specialists, making waves in their corner of the world.
The Indian beer scene has also been growing and changing largely thanks to more disposable income in the country as well as greater social acceptance of alcohol. These factors are set to lead to huge growth in the craft beer market over the coming years and contribute to a more vibrant beer scene.
Increasingly, India is seeing a shift from harder liquor and spirits to a wider uptake of beer. Attitudes towards alcohol consumption is evolving, particularly amongst youth, who are gaining an appetite for beer as a means of social drinking and as a lifestyle choice. Since India’s youth make up more than 30% of the population, this is having a big impact on the Indian beer market set to explode.
Rupee is the brainchild of a world-renowned master beer brewer and an award-winning Indian chef who remains at the forefront of creating complex international Indian beverages. Brewed with all natural rice, maize, malted barley and three types of hops, Rupee was specially crafted for Indian, spicy cuisine & robust world cuisine making it unique in its mission.
Containing amounts of carbonation lower to industry standards, drinkers of Rupee feel less fizzy while enjoying their favorite Indian or spicy meal. The maturation process gives this lager a distinct, full-bodied flavor while remaining unforgettably smooth when served ice cold.
With a mission to become the go-to Indian lager of choice available across Indian restaurants around the world, Rupee is making a splash in this growing craft beer & lifestyle segment bringing a vibrant new approach to beer.
You can find Rupee at local Indian or South Asian restaurants or contact their distribution and sales team at RupeeBeer.com.