
Wedding Expert Reveals Which Colour Dresses Will Keep Your Bridesmaids Happy
Sage green, dusty pink and navy are hailed as colours likely to suit the whole bridal party

Wedding planning is one of the most exciting yet stressful life events, from choosing the perfect dress to managing last-minute changes, brides face multiple pressures, but one common stress affecting most brides is keeping their bridal party happy.
We worked with the occasionwear retailer Next and they have conducted a survey to discover Brits’ opinions on bridal party dynamics, including who gets a say on the dress and who should pay for it. The nation is divided on whether bridesmaids should have to pay for their dresses, with half (51%) thinking it’s acceptable for the bride to ask the bridal party to contribute to their outfits. The study found that more than one in five (22%) think the bridesmaid should pay for their own dress in full, with one in three (31%) revealing that they have had to contribute towards their bridesmaid’s dress in the past.
To understand what correct bridesmaid etiquette is, Next also spoke with wedding expert Zoe Burke, who explains, “Traditionally, the bride’s family would cover the cost of the bridesmaids’ dresses, along with the bride’s dress, while the groom’s family would pay for the wedding suits. However, in today’s world, things can vary.
“Today, it’s common that if a nearlywed has specific ideas for the bridesmaids’ outfits – whether it’s a particular colour, style, or designer – she may ask her bridesmaids to contribute toward the cost. But some couples also choose to cover the entire cost if they want a particular look, especially if they feel the dresses are part of the overall vision for the wedding.
“It’s important to communicate expectations clearly, as every situation can be different. Ultimately, it’s about finding a balance that works for everyone involved!”
Styles that will flatter everyone

When choosing bridesmaid dresses, it’s key to find a style that’s flattering on different body types and comfortable for each person. Zoe says, “A great option is to look for dresses with adjustable or versatile features, such as wrap styles or dresses that come in multiple lengths or cuts. A-line dresses, tea-length gowns, and dresses with a defined waist tend to suit a wide range of body types.
“For comfort, you could consider dresses with a bit of stretch or those made with flowy fabrics like a chiffon maxi dress, which are breathable and easy to move in, especially for all-day wear.”

Olive Green Jersey Multiway Bridesmaid Wedding Maxi Dress

Light Sage Green Mesh Multiway Bridesmaid Wedding Maxi Dress
A few maxi dresses we love from NEXT, not necessarily for bridesmaids but for wedding guest dresses and occasionwear this summer:

V&A I Love & Roses Pink Woodblock Printed Long Sleeve Midaxi Dress

Navy Blue Floral Pleated Mesh Print V-Neck Occasion Midi Dress

Lipsy Orange Floral Printed Frill Sleeve Maxi Dress

Pastel Pink N. Premium Occasion Lace Bandeau Maxi Dress

Lipsy Cobalt Blue Premium Textured Belted Prom Maxi Dress
Colours that will suit everyone
When it comes to colour, it’s always a good idea to consider both the season, location and the bridesmaids’ personal styles when selecting the colour palette. Often, choosing the colour of a bridesmaid dress is the hardest task, as pleasing everyone isn’t always possible. Next’s study revealed that over half (52%) of bridesmaids didn’t get a say in the colour and style of their dress, and of these, a fifth (20%) weren’t happy with the choice.
It’s important to remember that some colours can be quite divisive when it comes to complementing a variety of skin tones and hair colours. Zoe suggests opting for the following colours to keep the whole party happy. “Muted tones like sage green, dusty pink, or navy work well across the board. Soft pastels, like blush pink or lavender, also tend to complement most skin tones, while deeper colours like navy or emerald are always classic and sophisticated.
“Don’t be afraid to have a little fun with mixing and matching – try different styles or fabrics in the same colour family to keep everyone happy while maintaining a cohesive look.”
What’s trending this year?
A recent survey by Hitched revealed that sage green will continue to dominate as one of the most popular wedding colours, with a fifth of couples choosing it for their overall colour scheme.
Zoe says, “It’s [Sage Green] a beautiful, soft, and versatile shade that works for many wedding themes. Blush pink is also a favourite, as well as classic navy blue, which never seems to go out of style. We’re also seeing a rise in autumn tones like burnt orange, bronze, and rust, which are perfect for autumn and winter weddings.

“For those looking for something timeless, neutral tones like ivory, champagne, and taupe are a popular choice.”
Bridesmaid Proposals
But before we even get to the bridesmaid dress debate, the stage comes where brides must figure out how to ask their family and friends to be part of their bridal party, which is often just as stressful. Zoe explains that the increasingly popular bridesmaid box is a great way to add a personal touch to your bridesmaid proposal.
“Planning a fun little box with bridesmaid gifts like their favourite treats, some matching pyjamas, a handwritten note, or a small keepsake, goes a long way. Asking someone to be your bridesmaid is such a special moment, so it’s great to make it personal.
“You could also consider a group setting, over a coffee or dinner, if it feels more natural, or even making it part of a special moment like your engagement party.
“Most importantly, make sure to communicate how much you value their support and why you’d love for them to stand by your side on such an important day!”
The gifting team at Next have made some suggestions for YCB readers as to what gifts you can include in your bridesmaid box to make the moment extra special for your loved ones.
Bridal Pyjamas
One great way to bring your bridal party together is to buy matching pjs for yourself and the group. A set of silk or satin pyjamas that can be worn by your bridesmaids the night before the wedding adds a luxurious, personalised touch. They can even be worn if you and your party are planning a trip away for your hen do, there’s nothing better than matching pjs on a girls’ trip.

Chelsea Peers Pink Satin Jacquard Stripe Cami Long Pyjamas Set
Beauty gifts
Treating your friends to their favourite skincare is always a good idea, they too will want to be prepping their skin in the lead up to the big day. A great option that allows you to treat them to multiple products is by opting for a beauty box, the selection of products included means you can treat each bridesmaid to their own box, or if you have a large party, you can share the products out.

Thank You Beauty Box (Worth £83)
Personalised toiletry bags
If you decide to treat your bridal party to skincare or cosmetics, a nice option to go alongside them is a personalised toiletry bag. These can be used to hold all of the other goodies in your box when travelling to and from the wedding or hen, and can also then be used after for whatever they want whilst acting as a keepsake from the day.

Personalised Clear Travel Case by Dollymix
Home fragrance
You can’t go wrong with a home fragrance, it’s something everyone loves, but don’t always want to splash out on themselves. Make it personal by choosing a candle, reed diffuser or room spray in their favourite scent or opt for a signature scent that will remind your party of this time for years to come.

Katie Loxton Pink Friendship Sentiment Candle







































