Sole Mates: Wait Until You See Heelow’s AW16 Collection

Sole Mates: Wait until you see Heelow’s AW16 Collection

Heelow Stockholm AW16 Collection

Shoes. I love them. I love many things: books, hugs, and my electric blanket to name a few (yes, I do take life inspiration from elderly women), and I also love shoes (did I already say that?). So you bet I was excited when I came across Heelow’s AW16 Collection.

Heels. I don’t love them, not always. And yet I find myself consistently reaching for heels that hurt, pinch, and cause me to walk like I’ve been eagerly consuming any champagne I can get my hands on. So you bet I was doubly excited when I realized Heelow create high-quality, stylish flats. If you love heels and can rock them day or night with a smile on your face then keep on rocking, but for those of us who appreciate a great pair of flats, Heelow has us covered.

Heelow Stockholm

Heelow Stockholm

Heelow Stockholm AW16 collection

Two friends, Anna and Ida – who have known each other for the past 10 years, are the brilliant women behind Heelow. The brand was born from a lack of stylish flats appropriate for a bride, or for any special occasion for that matter. You can see how this initial conception still resonates within Heelow, as they make shoes for women to wear on the best days of their lives – be that a wedding, a promotion, or a picnic. Heelow seeks to ensure that women feel comfortable, look confident, and love the shoes they’re wearing.

Anna Eriksson Ohlin & Ida Gabre Branby Heelow

Goodbye blisters, goodbye need to take 20 plasters out in case of rubbing, goodbye desire to leave a party early because your feet are killing you (and not just because you’re halfway through a really great series on Netflix). Hello beautiful, sophisticated footwear that doesn’t hurt your back and won’t result in sore feet. Thanks Heelow.

Let’s talk about their AW16 collection then, because you’re going to want to get your hands on a pair or two.

Heelow Stockholm Autumn Winter 16

Heelow Stockholm AW16 collection

Broadly, the brand sticks to basic block colours with slight alterations in fabrics, patterns, and embellishments – think Scandi style with all the details being minimal and tasteful. Pointed toes and sleek silhouettes create elegant, versatile footwear. Whether you’re on your way to a party, a brunch, a meeting, or even your own wedding – there’s a flat for that.

The beautiful Estelle style features a chiffon bow on the rounded toe – pretty white or pink shoes with bows on? I defy you not to skip around the streets singing to birds and waving at passersby.

The Leonore suede flat in ginger is firmly on my wish list – I love the simplicity and the slightly muted tangerine colour, allowing it to stay daytime appropriate whilst still being eye catching.

You might also want to check out the gorgeous yet understated iridescent sheen on the Sophia gold style, or the classic combination of navy and gold in the Madeline navy gold style, which features a unique detail in the form of a bow hugging the heel. All the shoes are wonderfully crafted and well designed.

Footwear that really can take us from the office, to late night drinks, and then to our best friend’s wedding? The Swedish think of everything.

The collection is shoppable at!


Rosie Craig

Rosie Craig recently graduated from Durham University and King’s College London with degrees in English and Cultural and Creative Industries. She currently works in marketing and she’s always on the hunt for a great brownie (or at the gym, working off those great brownies).