Step Into Autumn With Jenna Ortega’s “Invisible Brows”
With excitement around Wednesday S2 landing this week, Jenna Ortega just debuted bleached brows, also known as invisible brows, in recent promotions. This is a trend brow experts predicted off the back of LFW AW24, and see as popular for this Autumn Winter…
Now that Jenna is sporting the look, it’s clear bleached brows are no longer runway-only. As we transition into autumn’s softer, more muted aesthetic, one emerging beauty trend worth spotlighting is the rise of “invisible brows” – a deliberate, high-fashion move toward minimalism and ethereal elegance. Invisible brows feel like the next evolution of the Y2K wave, reminiscent of early runway looks from designers like Alexander McQueen and John Galliano.
“We’re seeing a shift away from bold, sculpted arches to brows that are bleached, blurred, or barely-there. This look isn’t about neglect, it’s about playing with contrast, highlighting bone structure and allowing skin and eye makeup to take center stage.
“Think futuristic, ghostly glamour that pairs beautifully with fall’s earthy palettes and dewy complexions. The look particularly flatters those with strong bone structure or defined eyes, as it draws attention upward and allows facial features to pop in unexpected ways.” Says brow expert and founder of Rubis Tweezers, Fides Baldesberger.
You don’t need to fully bleach your brows to embrace this trend though. There are subtle, wearable ways to tap into the aesthetic without a full commitment. Invisible brows can be created with lighter brow shades through pencils and shadows. Concealing brows using a tinted brow gel, glue stick and concealer, or lightweight foundation creates a muted effect for editorial-inspired looks. Simple tweezing to shape natural brows can leave a more natural and barely there brow finish, without adding make-up.
For those experimenting with this style, using a brow gel can help keep you neatly groomed, even as you lighten them. A high-precision tool, like the Rubis Classic Slant Tweezers, helps maintain definition and shape, which is crucial for making this look wearable in real life. Tinting brows one or two shades lighter (especially for blondes or redheads) gives a whisper-soft version that pairs well with minimal makeup.
For deeper skin tones, clear gels or lightly tinted pomades can soften the brow without washing out the face, keeping balance and harmony.
Fides says, “This look feels fresh and modern, especially paired with Jenna’s soft skin and muted tones. With Jenna stepping out as the ultimate poster girl for the look, it’s clear: invisible brows are no longer just a runway fantasy. Ultimately, this trend isn’t about erasure, it’s about shifting the visual narrative and inviting people to rethink how brows function in a look. They’re no longer just facial frames, they’re statements in their own right, even when barely visible.”
Rubis Classic Slant Tweezers, £27.99, Amazon
Glow For It Brow Growth Serum, £30, Boots
- no prostaglandin analogues
- designed to give you healthier, thicker & fuller brows
- vegan society approved
Revitalash Hi-Def Tinted Brow Gel in Clear or Soft Brown, £33, FacetheFuture
- semi-translucent mineral tint styling gel
- buildable formula
- water-resistant
- Handcrafted in Switzerland and checked by both eye and machine
- Made from high quality stainless surgical steel
- Ergonomically shaped and perfectly sprung to ensure a firm hold , effectiveness, and ease of handling
Sigma Beauty Color + Shape Brow Powder Duo, £19, FacetheFuture
- customisable shades
- light/medium coverage
