TirTir Named Hottest Beauty Brand of 2026
TirTir has been named the hottest beauty brand of 2026, a major moment for the K-beauty favourite known for its viral cushion foundations and rapid global growth.
The Cosmetify Index analyses worldwide search data, social followings, engagement and overall growth to reveal which beauty brands are influencing the industry the most this year.
TirTir is currently dominating the beauty industry, outperforming major names including Huda Beauty, Kylie Cosmetics and MAC. The Korean beauty brand has knocked Huda from the top spot after the brand held first place for three consecutive quarters.
TirTir recorded the highest monthly search volume at 31.4k, alongside an engagement rate of 45000% across social media. While the brand has a significantly smaller social following of 1.5M compared to its rivals, it is still outperforming them where it matters most, highlighting the scale of its online influence and consumer demand.
Top 10 hottest beauty brands for 2026:
- TirTir – score 10/10
- Huda Beauty – 6.03/10
- Kylie Cosmetics – 2.99/10
- MAC Cosmetics – 2.79/10
- Fenty Beauty – 2.2/10
- NYX – 2.12/10
- Dior Beauty – 2.11/10
- Makeup By Mario – 2.1/10
- Rare Beauty – 1.98/10
- Maybelline – 1.98/10
Huda Beauty landed in second place with a score of 6.03, dropping one position since the last Cosmetify Index, a sign of how quickly momentum can change in the beauty industry.
