Harry Potter Flagship Shop to Open on Oxford Street
Official Harry Potter Flagship Shop to open on London’s Oxford Street
Warner Bros. Global Experiences today announced it will be opening the first premier flagship shop in London, joining the King’s Cross shop, as the UK’s only official Harry Potter retail destinations.
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.
J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerises on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences – including six theme park lands at Universal Studios locations around the world.
Harry Potter Oxford Street will open in autumn 2026 and is located at The Ribbon, 134-140 Oxford Street, covering 21,000 sq ft across two floors. Designs are underway to transform the interior of the building into a wizarding emporium celebrating the beloved locations featured in the books and films. With photo opportunities, interactives and exclusive merchandise, it will be a ‘must see’ destination for fans and visitors to the capital.
With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.
Karl Durrant, WB’s SVP Worldwide Retail said: “Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories. Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it’s going to be very special.”
The new shop will join the collection of Harry Potter experiences owned and operated by Warner Bros. in London including Warner Bros. Studio Tour London – The Making of Harry Potter and the Harry Potter Shop at King’s Cross.