The Christmas Gift Everyone is Talking About: Multi-Name Necklaces up 800%
From Coleen Rooney to Kate Middleton, personalised name jewellery is this year’s most searched Christmas gift
Last year, Coleen Rooney’s gold multiple name necklace, engraved with her children’s names Kai, Klay, Kit and Cass, became one of the most-talked about accessories on TV. The piece went viral during I’m A Celebrity, Get Me Out Of Here – and a year later, the trend shows no signs of slowing down.
According to new research by PRYA, Google searches for “Coleen Rooney necklace” are up 800% year-on-year, with searches for “child’s name necklace” up 180% and “multi name necklace” up 140%. Even “family initial necklace” and “tiny initial necklace” have climbed by 70%, showing that sentimental jewellery has firmly entered the mainstream.
Jewellery with meaning – the ultimate mum gift
This sustained demand for personalised jewellery shows that emotional gifting is driving this year’s Black Friday and Christmas season.
Arwa Hassan, in-house style director at PRYA said, “It’s the kind of present that feels thoughtful without trying too hard. We’re seeing customers buy for their mums, sisters and friends – but also mums buying for themselves.”
The Miami Multiple Name Necklace (£78) has become its most-wanted piece of the season, allowing up to five names in a signature Miami font. Available in gold, rose gold or silver, the necklace is tarnish-free, water-resistant and custom made – a lasting keepsake designed to be worn everyday.
It’s the perfect way to carry loved ones close – whether it’s a tribute to children, siblings, or friends
Celebrity inspiration
After Coleen Rooney sparked the multi-name necklace trend, Dani Dyer shared her own version engraved with her children’s names Summer, Star, and Santi. Kate Middleton has also been spotted wearing an understated initial necklace featuring G, C, and L – a subtle nod to Prince George, Princess Charlotte and Prince Louis. Each interpretation is different, but the sentiment is the same: jewellery with meaning never goes out of style.
PRYA’s signature Miami Multiple Name Necklace lets you customise up to five names in a sleek, modern font — the perfect tribute to family, friends, or self-expression. Available in 18K gold, rose gold, or silver, the design is tarnish-free, water-resistant, and made to last.
For a matching moment, pair it with the Miami Multiple Name Bracelet (RRP £40) – a bold, customisable piece that celebrates connection and individuality.
And a few more suggestions:
A refined take on the trend — with up to 10 characters per name and a choice of four chain styles (classic link, sphere, micro curb, or mini curb).
Kayla Initial & Birthstone Necklace
Elegant, thoughtful, and timeless. Customise your initial and birthstone for a gift that feels personal yet polished.
Maia Initial Necklace and Kayla Lowercase Mini Initial Necklace
Dainty, stackable pieces ideal for everyday wear — the perfect stocking filler or secret Santa pick.
A global bestseller. Personalise with up to four names in beautiful Arabic script, a meaningful gift designed to celebrate identity and connection.