The Butter Yellow Occasion Dress You Need This Summer- And Why We Love Rewritten London
Soft, romantic, and effortlessly chic – butter yellow has taken over this season, and it’s easy to see why. Somewhere between pastel lemon and soft gold, this flattering shade has become the colour we didn’t know we needed. It’s gentle but eye-catching, modern yet timeless, and flattering across all skin tones. Whether you’re headed to a wedding, a summer party, or a sunny brunch, butter yellow is the subtle statement shade of the season.
And at YCB, we believe no one’s done it better than Rewritten London with their stunning Amelia Dress in Lemonade. Floaty, feminine and designed to be worn again and again, it’s the ultimate plus-one for every summer occasion.
So, why butter yellow?
Butter yellow is the perfect balance of subtle and standout. It’s fresh and flattering, adding a hint of sunshine without being too bold. It suits all skin tones, works across seasons, and brings an understated elegance that feels both nostalgic and modern. It’s the kind of colour that makes you feel instantly put-together. Soft enough to wear all day, and striking enough to turn heads.
It’s also surprisingly versatile. Butter yellow pairs beautifully with gold jewellery, neutrals, and warm tones, making it a natural choice for summer weddings, parties, and garden events. And in photos? It glows.
Where pastel pinks and muted greens once dominated the occasionwear scene, butter yellow has emerged as the new go-to.
Enter: The Amelia Dress
The Amelia Dress in Lemonade is one of Rewritten’s signature styles – and for good reason. It’s got all the makings of a forever piece: a flattering V-neck, wide shoulder straps, and a bias cut that flows as you walk.
There’s something about the way this dress moves that makes it unforgettable. The bias cut gives it that natural drape and sway that flatters without clinging. The soft yellow tone, named “Lemonade” by the brand, brings the whole look together – timeless, elegant, and oh-so-pretty.
It’s a dress that works for weddings, yes. But it’s also perfect for summer evenings, special events, and everything in between. Add heels and earrings for a dressed-up look or keep it effortless with flats and a low bun.
Why we love Rewritten London
Founded in 2016 by Frances Cookson and Katie Arnott, Rewritten was born from a frustration with traditional bridesmaid dresses. Their mission? To design occasion wear that you’ll actually want to wear again. Everything they do is built around the idea of rewear, with fashion-forward designs, mix-and-match styles, and an ethical mindset.
Rewritten were also pioneers of the bridesmaid mix-and-match trend, allowing bridal parties to choose the style that suits them best – all in the same beautiful colour. So whether you prefer sleeves, straps, a cowl neckline or something more structured, there’s a Lemonade style for everyone.
But this isn’t just about bridal parties. More and more women are choosing Rewritten for holiday packing, event dressing and even everyday wear. The pieces are timeless, modern, and incredibly easy to style up or down.
Dolly Fringe Sleeve Dress in Blue Print
Florence Waterfall Dress in Champagne Satin
Ellis Dress in Blue Lily Print
So if you’re looking for that one dress to wear all summer long – something beautiful, sustainable, and endlessly wearable, make it Rewritten.