1 in 5 Gen Z Plan to Earn over $200K by 30, Study Shows
A new report has found nearly one in five Gen Z believe they’ll earn $200,000 by age 30—yet, 41% are still relying on their parents to make ends meet. With Donald Trump back in the White House, Gen Z faces financial uncertainty amid shifting workplace policies, unclear student loan rules, and rising living costs. To understand how young Americans are viewing their financial future, EduBirdie surveyed 2,000 individuals aged 18-27 on their salary expectations and money habits. The study found that 71% of Gen Z believe salaries should be openly discussed in the workplace, and 58% won’t apply for a job if the salary is not disclosed upfront.
When it comes to salary expectations, 58% think a range of $50,000–$100,000 would provide financial stability, but many are aiming higher—one in four needs $100,000–$200,000 for a comfortable lifestyle. Despite economic challenges, 83% remain optimistic about achieving their financial goals.
Financial success is a top concern for Generation Z, with 51% saying money plays a critical role in their happiness. However, with rising living costs, student loan debt, and job uncertainty, 41% of Gen Z still rely on the “Bank of Mom and Dad,” with 19% comfortable with this arrangement while 22% admit to feeling guilty.
Commenting on the results, Avery Morgan, Chief Human Resources Officer at EduBirdie, explains: “Despite many still relying on their parents, this generation is undeniably ambitious. Our report shows they’re not counting on a golden parachute like marrying into wealth or inheritance. Instead, 17% believe they’ll earn $200,000 by age 30—a bold goal that demands strategic career moves, continuous learning, and a bit of luck.”
The survey shows that career earnings and smart investments are Gen Z’s key strategies to build wealth, but some are taking more unconventional routes. One in three is considering starting an OnlyFans or selling foot pictures, while 26% are tempted by online gambling.
Social media plays a major role in shaping Gen Z’s financial strategies. 41% turn to influencers for money tips, while 13% consult ChatGPT for financial advice.
“Gen Z blends traditional money habits, like saving part of their paycheck (53%), with modern tools for building wealth. But the challenge lies in filtering credible advice—TikTok is full of questionable financial tips, and AI guidance can be unreliable. With old methods fading and new ones still evolving, their financial literacy faces significant risks,” Avery adds.