Coolcations are on the Rise – Here are the Essential Pieces to Shop Under £100
European coolcations: More people will flock to Sweden, Norway, Finland & Iceland in Summer 2026
European “Coolcations” are growing in popularity. While the Mediterranean used to be the gold standard for holidaying, the vibe is shifting—and fast. More and more holidaymakers are ghosting the scorching 40°C afternoons and shoulder-to-shoulder crowds of Greece, Spain, Italy, and Portugal in favor of something much more chill.
Literally.
Instead of sweating through their sightseeing, savvy travelers are heading north to trade sunstroke for scenery. It turns out that breezy fjords and crisp mountain air are the new ultimate luxury when the rest of the world is feeling like a fan-assisted oven.
And with coolcations on the rise, your wardrobe needs to match. For those looking for the perfect balance of style and warmth, these pieces are ideal for any upcoming trip where you can ditch the heat.
Betty Waffle Stitch Wool Blend Jumper
This style feels really elevated with its criss-cross detail to the front but still looks laid-back thanks to the relaxed, unstructured fit. This style is made from soft alpaca-wool. It’s lofty and warm, and has that subtle fuzzy texture that makes it all the more cosy.
We’re calling it: this cardigan will be one of your mid-season favourites. Made from soft jersey, it has that unfussy (but put-together) vibe we love.
Oversized Triangle Checked Scarf
How can a scarf be this cool and cosy? Well, that’s something we will never know, but what we do know is that this £35 scarf needs to come with you on your travels and can be worn on your waist for style or on the shoulders for comfort – your choice.
Bryce Seam Detail Barrel Leg Jeans
Our ongoing obsession? Anything with a barrel-leg silhouette, like these jeans. We love the unique shape so much. Pair them with cosy knits and pointy boots for cooler days, or tees and trainers when it’s warmer.
Luca Stripe Heavyweight Sweatshirt
How to make stripes feel more springlike? Be brave with colour, like the bold red used to brighten up the Luca heavyweight sweatshirt. It’s the perfect layer for throwing over our shoulders when it’s still chilly outside, and it looks great with just about anything.
Willow Chelsea Wellington Boots
Wellington boots built with the city, country walks and chilly days in mind. The Willow boots tick all of the boxes when it comes to winter-ready footwear. They’re waterproof and cosy thanks to the fluffy lining as well as being lightweight, echoing the silhouette of classic Chelsea styles. We’ve got ours on standby for rainy days.